Events Microsoft

Microsoft Outlines Opportunity in the Cloud and on Devices at PDC10

Today at the Microsoft Professional Developers Conference (PDC), Microsoft Corp. showcased how developers can build applications in the cloud to power rich, immersive device experiences. In addition to the developers in attendance at the company’s corporate campus in Redmond, Wash., the event was broadcast live over the Web, and reached more than 20,000 developers at over 200 PDC events held around the world.

During the keynote address, Microsoft CEO Steve Ballmer and Server and Tools Business President Bob Muglia showed how the company is advancing the Microsoft platform, spanning the PC, phone and cloud. Microsoft specifically highlighted the momentum of Windows Azure, Windows 7, Internet Explorer 9 and Windows Phone 7 and the opportunity for developers today and in the future.

“Microsoft is combining the power and reach of the cloud with both Web and local device experiences,” Ballmer said. “There has never been a better time for developers to bet on Microsoft.”

Microsoft also highlighted that over 70 partners — including Twitter, Facebook, and, representing more than two-thirds of active Web traffic are building on the capabilities in Internet Explorer 9 and HTML5. Since the launch of Internet Explorer 9 beta in September, there have been more than 10 million downloads, making it the fastest-adopted version of an Internet Explorer beta ever. The company also highlighted a growing list of companies that are betting on Windows Phone 7, including PopCap Games Inc., Intuit Inc., and Facebook. Further, Microsoft announced that the Windows Phone Marketplace will launch with more than 1,000 quality games and applications that extend the unique user interface and functionality of Windows Phone 7. The Windows Phone Marketplace will be open for application submission on Nov. 3.

With the capabilities in Windows Azure, Muglia showed how developers can apply their existing skills to build new types of business applications, consumer Web applications and commercial ISV offerings.

“Only Windows Azure delivers general-purpose PaaS, which gives developers the breadth of services needed to allow them to focus on their applications and not the underlying infrastructure or virtualizing machines,” Muglia said. “Imagine having all of the IT infrastructure, hardware, OS and tools you need to support an app just a few mouse clicks away — it opens up so many possibilities for developers worldwide. We are looking forward to seeing the amazing things our customers will build on our PaaS offering.”

Moving Applications to the Cloud

For existing applications, one option for customers is to move workloads to the cloud, using virtual machines to help lower traditional cost and management burdens. This can be done by cloud computing with quite easily. Today Muglia announced two new Microsoft capabilities for Windows Azure to enable customers to get on the path to platform as a service (PaaS): Windows Azure Virtual Machine Role and Server Application Virtualization. Windows Azure Virtual Machine Role gives customers the ability to run an instance of Windows Server 2008 R2 running in Microsoft’s cloud, making it easier for developers to move applications to the cloud. Server Application Virtualization gives developers the ability to transfer application images to Windows Azure, harnessing the underlying management capabilities of the platform.

Enhancing and Transforming Applications in the Cloud

Microsoft announced a number of Windows Azure services that also help developers create rich cloud applications that open up new business opportunities. To enable this, Microsoft introduced the Windows Azure AppFabric Composition Model to speed the process of assembling services by providing critical application deployment and management capabilities. To better connect developers to customers, Microsoft announced the Windows Azure Marketplace including the new DataMarket (formerly “Project Dallas”), offering premium and public demographic, financial, mapping, and entertainment data and other content. Commercially available today, the marketplace features more than 35 providers currently offering data subscriptions.

Windows Azure scales to projects and businesses both large and small, including mobile applications that require an easier and lower-cost means to experiment and build prototypes. As part of Windows Azure enhancements unveiled today, Microsoft made available the Extra Small Windows Azure Instance that eases the process of development, testing and trial. Priced at $0.05 per compute hour, this new offering lowers the barrier to entry for developers who want to run smaller applications on Windows Azure.

Read more complete information about the Windows Azure road map announced at PDC, including new features and capabilities!

Delivering Cloud Connected Device Experiences With Windows 7, Internet Explorer 9 and Windows Phone 7

Ultimately, a primary role of the cloud is to deliver the best end-user experiences that span multiple devices, form factors and screens, regardless of whether people are at work, at home or at play. Microsoft gives developers the ability to treat both cloud and client applications as first-class citizens and deliver great device experiences that love the cloud. The rapid adoption of Windows 7 and Internet Explorer 9 creates new opportunities for Windows developers, especially considering that Web browsing is the No. 1 activity people do on Windows 7. The opportunity for developers to build applications for Windows has never been greater. Windows 7 topped 240 million licenses in its first year, and developers will drive a wave of new Windows applications that span different platforms through HTML and JavaScript, and run on cloud platforms such as Windows Azure.

At the PDC, Microsoft underscored its continued commitment to HTML5 and showed how developers can fuse the full hardware acceleration and site-centric design in Internet Explorer 9 to tap into the power of PC hardware, transforming their websites to feel more like native Windows applications. As part of the ongoing commitment to standards and “same mark-up” on Internet Explorer 9, the company also announced the availability of Windows Internet Explorer 9 Platform Preview 6, available for download today.

The increasing power and accessibility of rich devices, combined with the ease of application development on Windows Phone 7, has driven more than half a million downloads of the free Windows Phone Developer Tools to date. Many of the same skills, languages and tools used to develop cloud applications on Windows Azure have come to Windows Phone for apps and games.

Developers tuning into the PDC online and at PDC events around the world will have access to over 100 hours of live and on-demand technical sessions and Channel 9 interviews, covering Microsoft technologies such as Windows Azure, Windows Phone 7, SharePoint, Internet Explorer 9 and Visual Studio as well as industry languages and technologies such as PHP and HTML5. PDC keynote addresses and technical sessions can be accessed at

General Microsoft

Windows Azure Roadmap and Announcements – Microsoft PDC 2010

Platform as a service (PaaS) is where developers and businesses will ultimately see the true value of the cloud, and the operating system for platform as a service is Windows Azure. The Windows Azure platform, composed of Windows Azure and SQL Azure, is supported by a rich set of development tools, management and services from Microsoft Corp. It’s built to be flexible and give customers the ability to run the technologies they choose to achieve the power the cloud promises. To understand the basics of Cloud, these Videos and ebook will be helpful.

CloudAt the Professional Developers Conference (PDC), Microsoft is announcing a host of new enhancements and services that make it easier to move to platform as a service, to enhance current applications and workloads, and to transform applications to take full advantage of the underlying platform. Here are the details of the PDC announcements:

Making it easier to move existing applications and run them more efficiently, Microsoft is providing a bridge to PaaS from IaaS.

  • Windows Azure Virtual Machine Role eases the migration of existing Windows Server applications to Windows Azure by eliminating the need to make costly application changes and enables customers to quickly access their existing business data from the cloud. Today at PDC 2010, Microsoft announced Virtual Machine Role support for Windows Server 2008 R2 in Windows Azure. A public beta will be available by the end of 2010.
  • Server Application Virtualization enables customers to deploy virtualized application images onto the Windows Azure worker role (single role, single instance) rather than the VM Role. Through this approach, customers can more easily migrate their traditional applications to Windows Azure without the need to rewrite them or to package them within a VM. Once the application is deployed with server application virtualization on Windows Azure, customers can benefit from the automated service management capabilities of Windows Azure including automatic configuration and ongoing operating system management. Server Application Virtualization for Windows Azure will be available as a community technology preview (CTP) before the end of 2010, and the final release will be available to customers in the second half of 2011.
  • Constructing VM role images in the cloud. Microsoft is enabling developers and IT professionals to build VM images for VM role directly in the cloud. This will be offered as an alternative to the current approach of building images on-premises and uploading them over the Internet. This update will be available in 2011.
  • Support for Windows Server 2003 and Windows Server 2008 SP2 in the VM Role. Microsoft supports Windows Server 2008 R2 in the Guest OS. In 2011, Microsoft will add support for Windows Server 2003 and Windows Server 2008 SP2.

Enhance applications and workloads with rich new services and features.

  • SQL Azure Reporting allows developers to embed reports into their Windows Azure applications, including rich data visualization and export to popular formats, such as Microsoft Word, Microsoft Excel and PDF, enabling the users of these applications to gain greater insight and act on their line-of-business data stored in SQL Azure databases. A CTP will be available to customers by the end of 2010. The final release of SQL Azure Reporting will be generally available in the first half of 2011.
  • SQL Azure Data Sync is another important building block service to help developers rapidly build cloud applications on the Windows Azure platform using Microsoft’s cloud database. It allows developers to build apps with geo-replicated SQL Azure data and synchronize on-premises with cloud and mobile applications. A CTP will be available by the end of 2010. A final release of SQL Azure Data Sync is set to be released in the first half of 2011.
  • Database Manager for SQL Azure is a new lightweight, Web-based database management and querying capability for SQL Azure. This capability was formerly referred to as “Project Houston,” and allows customers to have a streamlined experience within the Web browser without having to download any tools. Database Manager for SQL Azure will be generally available by the end of 2010.
  • Windows Azure AppFabric helps developers rapidly build cloud applications on the Windows Azure platform. – AppFabric Caching, which helps developers accelerate the performance of their applications.AppFabric Service Bus enhancements will help developers build reliable, enterprise quality delivery of data or messages, to and from applications to third parties or mobile devices. CTPs will be available at PDC, and both of these important building-block technologies will be generally available the first half of 2011.
  • Windows Azure Marketplace is a single online marketplace for developers and IT professionals to share, find, buy and sell building block components, training, services, and finished services or applications needed to build complete and compelling Windows Azure platform applications. Developers and ISVs will find that the Marketplace is an ideal way to monetize and publicize their offerings to cloud customers, and customers will find that the Marketplace offers an array of technologies they can purchase and use in one stop.

DataMarket is best thought of as an “aisle” in the Windows Azure Marketplace that provides developers and information workers with access to premium third-party data, Web services, and self-service business intelligence and analytics, which they can use to build rich applications. Today there are more than 35 data providers offering data on DataMarket, with over 100 more coming soon. At PDC 2010, DataMarket (formerly code-named “Dallas”) was released to Web, and a Windows Azure Marketplace beta will be released by the end of the year.

  • TFS on Windows Azure. Microsoft demoed Team Foundation Server on Windows Azure, which shows that steps have been made toward cloud-hosted Application Lifecycle Management. It also demonstrates that Windows Azure is capable of running complex, enterprise workloads such as Team Foundation Server with marginal effort. A CTP will be available in 2011.
  • Windows Azure AppFabric – Windows Azure AppFabric Access Control enhancements help customers build federated authorization into applications and services without the complicated programming that is normally required to secure applications beyond organizational boundaries. With support for a simple declarative model of rules and claims, Access Control rules can easily and flexibly be configured to cover a variety of security needs and different identity-management infrastructures. These enhancements are currently available to customers.
  • Windows Azure AppFabric Connect allows customers to bridge existing line-of-business (LOB) integration investments over to Windows Azure using the Windows Azure AppFabric Service Bus, and connecting to on-premises composite applications running on Windows Server AppFabric. This new set of simplified tooling extends Microsoft BizTalk Server 2010 to help accelerate hybrid on- and off-premises composite application scenarios, which are critical for customers starting to develop hybrid applications. This service is freely available today.
  • Windows Azure Virtual Network. New functionality is being introduced under the Windows Azure Virtual Network name. Windows Azure Connect (previously known as “Project Sydney”) enables a simple and easy-to-manage mechanism to set up IP-based network connectivity between on-premises and Windows Azure resources. The first Windows Azure Virtual Network feature is called Windows Azure Connect. A CTP of Windows Azure Connect will be available by the end of 2010, and it will be generally available in the first half of 2011.
  • Extra Small Windows Azure Instance. At the PDC 2010 Microsoft announced the Extra Small Instance, which will be priced at $0.05 per compute hour in order to make the process of development, testing and trial easier for developers. This will make it affordable for developers interested in running smaller applications on the platform. A beta of this role will be available before the end of 2010.
  • Remote Desktop enables IT professionals to connect to a running instance of their application or service to monitor activity and troubleshoot common problems. Remote Desktop will be generally available later this year.
  • Elevated Privileges. The VM role and Elevated Privileges functionality removes roadblocks that today prevent developers from having full control over their application environment. For small changes such as configuring Internet Information Service (IIS) or installing a Microsoft Software Installer (MSI), Microsoft recommends using the Elevated Privileges admin access feature. This approach is best suited for small changes and enables the developer to retain automated service management at the Guest OS and the application level. Elevated Privileges will be generally available to customers later this year.
  • Full IIS Support enables development of more complete applications using Windows Azure. The Web role will soon provide full IIS functionality, which enables multiple IIS sites per Web role and the ability to install IIS modules. The full IIS functionality enables developers to get more value out of a Windows Azure instance. Full IIS Support will be generally available to customers later this year.
  • Windows Server 2008 R2 Roles. Windows Azure will now support Windows Server 2008 R2 in its Web, worker and VM roles. This new support will enable customers to take advantage of the full range of Windows Server 2008 R2 features such as IIS 7.5, AppLocker, and enhanced command-line and automated management using PowerShell Version 2.0. This update will be generally available later this year.
  • Multiple Admins. Windows Azure will soon support multiple Windows Live IDs to have administrator privileges on the same Windows Azure account. The objective is to make it easy for a team to work on the same Windows Azure account while using their individual Windows Live IDs. The Multiple Admins update will be generally available later this year.
  • Dynamic Content Caching. With this new functionality, the Windows Azure CDN can be configured to cache content returned from a Windows Azure application. Dynamic Content Caching will be available to customers in 2011.
  • CDN SSL Delivery. Users of the Windows Azure CDN will now have the capability to deliver content via encrypted channels with SSL/TLS. This update will be available in 2011.
  • Improved global connectivity. Microsoft will add new Windows Azure CDN nodes in the Middle East and improve existing connectivity in the U.S. and Brazil in 2011.
  • Improved Java Enablement. Microsoft plans to make Java a first-class citizen on Windows Azure. This process will involve improving Java performance, Eclipse tooling and client libraries for Windows Azure. Customers can choose the Java environment of their choice and run it on Windows Azure. Improved Java Enablement will be available to customers in 2011.

Transform applications to do new things in new ways, highly scalable and highly available

  • Windows Azure AppFabric Composition Model and Composite App Service provides an end-to-end “composite” application development environment to help developers streamline the process of assembling, managing and deploying various home-grown and third-party services that span the Web, middle tier and database in the cloud.
    • The AppFabric Composition Model will help developers compose applications on the Windows Azure Platform with extensions to the .NET Framework and tie them all together through a new Microsoft Visual Studio-based designer experience. A CTP will be available in the first half of 2011.
    • The AppFabric Composite App Service allows developers to take the Composition Model and automate the deployment, configuration, control, monitoring, troubleshooting, reporting and optimization of an application without the usual manual steps. A CTP is also due the first half of 2011.
  • Windows Azure Enhancements. While developers and IT professionals appreciate the reduced management burden that Windows Azure offers, they also place a high value on retaining the flexibility to see and control how their applications and services are running in the cloud. Developers and IT professionals need clear visibility into their cloud applications, along with a high level of control over how these applications are running.

To address these needs, Microsoft is announcing the following developer and operator enhancements at PDC 2010:

  • A completely redesigned Microsoft Silverlight-based Windows Azure portal to ensure an improved and intuitive user experience
  • Access to new diagnostic information including the ability to click on a role to see type and deployment time
  • A new sign-up process that dramatically reduces the number of steps needed to sign up for Windows Azure
  • New scenario-based Windows Azure Platform forums to help answer questions and share knowledge more efficiently

These Windows Azure enhancements will be generally available by the end of 2010.

“Windows Azure Platform Cloud Essentials for Partners” is an offer that replaces Microsoft’s existing partner offers. This offer will go live on Jan. 7, 2011, and provide free access to the Windows Azure platform, including 750 Extra Small Instance hours and a SQL Azure database per month at no additional charge. Partners can sign up for the Cloud Essentials Pack at

For more information about Microsoft’s cloud offerings, please visit the Cloud Computing: A Guide for IT Leaders website.

News Courtesy: Microsoft Corporation

Events Microsoft

Exclusive PDC10 Nights Get-together with Microsoft Execs Today!

Since 1991, the Microsoft Professional Developers Conference (PDC) has been the epicenter of Microsoft’s biggest platform announcements. Leading-edge developers and architects gather to hear about the next generation of Microsoft developer technologies – this year will be no exception. PDC isn’t only about content and sessions – it’s an opportunity for you to talk with and have your questions answered by the people who work with the technologies and who can help you plan the features and architecture to support your business goals.

You will find more information on the live Streaming of this event here – ; To download and Watch the Last year’s PDC09 Event, check this –

This year, Microsoft-India would be hosting live the Keynote of PDC10 at 4 Microsoft Campuses – Bangalore, Gurgaon, Hyderabad & Mumbai. These invite-only events will be attended by 10-15 Microsoft Executives and Technology Evangelists, and 20-25 Community and Industry Influencers at each location. I will be attending the gathering this evening and will be live tweeting/updating the information along with pictures!

Watch this space for more information!