Yu prices their first Cyanogen Phone, Yureka at INR 8,999

YU, the new online brand from Micromax Informatics, the largest Indian mobile brand, today announced the launch of its first and the much awaited device YUREKA (INR 8,999 roughly about 140 USD), through an exclusive partnership with Cyanogen Inc. YUREKA is the first device from YU to be launched with Cyanogen OS and get exclusive OTA firmware updates and support in India. Cyanogen OS, built on Android™, is known for delivering a number of rich software advancements that optimise performance, customisation, security, and privacy features on mobile devices.


With YUREKA, YU imparts power to the consumers to redefine the mobile space in the country by simply giving the control in a user’s hand; to create their own world, make their device look the way they want to; a cooler world, a world dashed in their identity.
YU will usher a new era of android development in India, as it will allow users to root their devices, without voiding the warranty. This will allow users to run endless customization on their device and offer an enhanced product experience, presently not being supported by any other brand in the country. For the android community in India, this would mean an opportunity to unleash the full potential of the device, while working closely with the brand and Cyanogen.

To create a robust developer ecosystem, YU has already started engaging and connecting with the Indian Developers Community, through its forum at ‘’; an exclusive platform for the developers to ideate, discuss and nurture ideas.

KM9A1417Unveiling the new brand, Rahul Sharma said,

“The future is moving from an app driven experience to a services drive experience and YU in partnership with Cyanogen is a platform that is going to lead that transformation. We will work directly with developers’ community and brands to build services right on the OS layer and offer a differentiated consumer experience. We are creating a global platform for Indian app developers to rise at the world stage. For YU, services will be the core focus which would be ably supported by hardware partners like Qualcomm to offer a seamless and customised experience through our devices and services. We are together committed to challenge the limits of possibility and create a new world.”

All the software features are backed by strong hardware capabilities as well. YUREKA offers cutting edge smartphone capabilities enabled by the Snapdragon 615 processor with integrated 4G LTE Cat4 modem and 64-bit multi-core CPU is designed to provide high speed connectivity, as well as offering an optimal balance of high performance and power efficiency so you can enjoy faster download speeds and get more done in less time with battery power to spare. YUREKA offers consumers a 5.5 inch HD IPS display and 2 GB DDR3 RAM, which allows for flawless multitasking experiences and efficiency, a Qualcomm® Adreno™ 405 GPU that is designed to enable an incredible amount of visual detail in 3D imagery, enabling smooth frame rates and full HD video with H.265 HEVC support. Qualcomm Adreno is a product of Qualcomm Technologies, Inc

Source: Press Notes


Micromax Yu; CyanogenMod Powered Android Smart Phones

Yesterday, Micromax launched a new smartphone brand, Yu. The devices sold under this name will be offered online only. In addition, the big news is a strategic partnership with Cyanogen Inc., the makers of CyanogenMod ROMs for Android phones. This means that, the new device brand Yu, will have devices running Android customised by CynogenMod with some local content additional software packaged.

Micromax and Cyanogen have been in dialogue for the past one year, under the Project Yureka. Project Yureka was conceptualised to engage directly with consumers and bring innovations that solve consumer problems, not just software or hardware upgrades and is taking the shape of a new brand YU. The YU brand, owned by YU Televentures is a wholly owned subsidiary of Micromax Informatics and products associated with it will be sold online only. This might be used by Micromax as a unique selling point for the new brand.

“This will be a game changer not just in India but globally too. Yu has been envisioned for building an ecosystem of connected devices and offer customised experience to users. We strongly feel that Cyanogen is the right partner to help us deliver a differentiated experience in the mobile ecosystem, we are together committed to challenge the limits of possibility and create a new world.” Micromax co founder Rahul Sharma

Micromax is also a partner with Google on the Android One project to make affordable Android phones that do not compromise on performance. For Micromax, this partnership with Cyanogen could result in mid-range phones that run a highly optimized version of Android with the promise of continuous software improvements through updates.

However, there is no clear word whether we will see a premium phone offered under the Yu umbrella. The first Yu handset is apparently going to be made official sometime next month. The brand will engage directly with end users, providing them with boot-loader access to help them come up with software upgrades that they want on their phones. Micromax also confirms that it will accept the warranty for Yu phones even if they’re rooted. Considering the fact, the OnePlus One is going to make its official release in India next month, it would be interesting to watch the CynogenMod adoptions increase in this part of the world.