IBM today launched a new Cloud marketplace that brings together IBM’s vast portfolio of cloud capabilities and new third-party services in a way that delivers a simple and easy experience for three key user groups within the enterprise – developers, IT managers and business leaders to learn, try, and buy software and services from IBM and its global partner ecosystem.

Some providers specialize in service offerings; some focus on platform and application development; some offer only mobile security; while others focus just on mobile device management. IBM MobileFirst aims at bringing a true end-to-end mobile solutions. Innovative enterprises see the opportunities gained by bringing all resources together to strengthen customer engagement–whenever and wherever the customer wants, and on the customer’s favourite device, which is often mobile.