IT News, Tech Information and Analysis

iOS 8 Top Features; Available Today for your iPhone and iPad.

The iOS8 is going to be available as a free software upgrade today. Apple claims that, iOS 8 delivers a simpler, faster and more intuitive user experience. To begin with let’s look at the core features of the iOS8 Platform.

messageMessages in iOS 8 makes conversations more immersive. Simply Tap to Talk to share your voice. The same gesture also works for sharing photos and videos. Users can now share several photos and videos at once and easily browse through all of them within a conversation from one place. Group messaging gives you the ability to add and remove contacts, and the option not to be disturbed or to leave a conversation entirely. You can also choose to share your current location from within Messages for an hour, a day or longer.

In iOS 8, the Photos app brings powerful editing to your fingertips. Photos automatically straightens horizons, and with smart editing tools you can quickly adjust light and color with a swipe. For deeper fine-tuning, you can access individual tools to adjust exposure, brightness, contrast, highlights, shadows and more. Developers can tap into the same robust framework as the built-in Photos app using PhotoKit, and with extensibility APIs, can make their own filters and editing tools available to users within the Photos app.

New predictive typing for Apple’s QuickType keyboard is smarter, more personalized and intelligently takes context into account, such as who the recipient is and in which app you’re typing. QuickType understands the way you communicate, suggesting favorite phrases, so you can write entire sentences with just a few taps. What the QuickType keyboard learns is kept private, encrypted on your device and never sent to the cloud. Third-party keyboards are also available, so developers can offer additional layouts and input methods system-wide, providing users more choice.

The new Health app gathers the information you choose from your various health apps and fitness devices, and provides you with a clear and current overview in one place. HealthKit APIs offer developers the ability for health and fitness apps to communicate with each other. With your permission, each app can use specific information from other apps to provide a more comprehensive way to manage your health and fitness. Users will be able to gather and monitor their own fitness metrics using apps such as MyFitnessPal, RunKeeper and Strava. Healthcare providers can now monitor the data their patients choose to share through apps such as Mayo Clinic or Epic’s MyChart app that will be used by Duke Medicine and Stanford Children’s Health/Stanford Medicine, among others.


HomeKit connects your home devices safely and seamlessly so you can better manage accessories like lights, thermostats, door locks and garage doors. By delivering a common protocol, HomeKit securely pairs and allows easy control over individual or groups of devices throughout the house. With Siri® integration you can say, “Good morning,” and have the lights turn on in specific rooms, the thermostat adjust the temperature and the garage door open.

Family Sharing with iOS 8 makes it easier than ever to communicate and share purchases. It automatically keeps everyone connected by creating a shared family photo stream and calendar, and provides an option to locate family members and their devices. Family members can also now browse and download each other’s eligible iTunes®, iBooks® or App Store purchases. Up to six family members can participate, each with their own Apple ID. Parents can create Apple IDs for children and, with Ask to Buy, require online parental permission for Family Sharing purchases.

iCloud Drive allows you to safely store, access and edit documents of any type. Make edits on one device and the most up-to-date version of your documents will be available across all devices, whether an iOS device, Mac®, Windows PC or on iCloud Drive brings new collaboration between apps, providing seamless access and the ability to work on the same file across multiple apps.

Continuity features in iOS 8 and OS X® Yosemite bring your Mac and iOS devices together like never before. When your iPhone or iPad is near your Mac, Handoff lets you start an activity on one device and pass it to the other. Instant Hotspot makes using your iPhone’s hotspot as easy as connecting to a Wi-Fi network. Now the SMS and MMS messages that previously only appeared on your iPhone appear in Messages on all your devices. You can even send SMS or MMS messages directly from your Mac and make or receive iPhone calls using your Mac as a speakerphone.*

Expanded security and management improvements for Enterprise, with new productivity features, including an extended level of data protection for key built-in apps and support for configurable Thread Notifications in Mail. Improvements in the way users are informed of how their devices are configured and managed further support the new mobilized workforce IT model;
design enhancements that build off the stunning interface of iOS 7, bringing interactive notifications, quick access to key contacts, intelligent suggestions and the ability to quickly switch back and forth between the Inbox and Drafts in Mail; and
Spotlight® suggestions beyond what’s on your device, including Wikipedia entries, places nearby and news articles.

The iOS 8 SDK, with over 4,000 new APIs, gives developers the ability to create amazing new apps like never before. The SDK delivers major iOS extensions, including new sharing options, widgets, custom actions and document APIs. Touch ID™ APIs enable developers to securely authenticate users within apps. Gaming on iOS 8 gets even better with Metal™, a new graphics technology for game providers to bring console-class 3D games to mobile devices. iOS 8 includes CloudKit, offering developers a complete and scalable back-end solution, eliminating the need for writing server code and maintaining servers. Swift™ provides developers with a powerful, next-generation programming language for iOS and OS X that’s fast, modern, interactive and helps them write safer and more reliable code.

Pricing & Availability

iOS 8 will be available as a free software update starting Wednesday, September 17 for iPhone 4s, iPhone 5, iPhone 5c, iPhone 5s, iPod touch 5th generation, iPad 2, iPad with Retina® display, iPad Air™, iPad mini™ and iPad mini with Retina display.

New iCloud pricing includes 5GB free, 20GB $0.99/month, 200GB $3.99/month, 500GB $9.99/month and 1TB $19.99/month. Continuity features and iCloud Drive will be available on Macs running OS X Yosemite.

In October, SMS Continuity will be available as a free update to iOS 8 and iCloud Photo Library will be available as a beta. Starting in October, with iPhone 6 and iPhone 6 Plus, Apple Pay will be available in the US as a free update to iOS 8. Features are subject to change. Some features may not be available in all regions or all languages.

Courtesy: Press Notes


Over 4 Million iPhones gets pre-ordered in just under 24 Hours

Apple today announced a record number of first day pre-orders of iPhone 6 and iPhone 6 Plus with over four million in the first 24 hours. Demand for the new iPhones exceeds the initial pre-order supply and while a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October.

Additional supply of iPhone 6 and iPhone 6 Plus will be available to walk-in customers on Friday, September 19 at 8:00 a.m. local time at Apple retail stores. Customers are encouraged to arrive early or order online from the Apple Online Store ( to pickup in-store or receive an estimated delivery date. Both models will also be available on Friday from AT&T, Sprint, T-Mobile, Verizon Wireless, additional carriers and select Apple Authorized Resellers.

“iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do,” said Tim Cook, Apple’s CEO. “Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.”

iPhone 6 and iPhone 6 Plus will be available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK beginning this Friday, September 19 and in more than 20 additional countries beginning on Friday, September 26 including Austria, Belgium, Denmark, Finland, Ireland, Isle of Man, Italy, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Qatar, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Turkey and United Arab Emirates.

iPhone 6 and iPhone 6 Plus are the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina® HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design that is still comfortable to hold and easy to use. Both models are better in every way and include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture for blazing fast performance and power efficiency; advanced iSight and FaceTime® HD cameras; ultrafast wireless technologies; and Apple Pay, an easy way to simply and securely make payments with just the touch of a finger.

iPhone 6 comes in gold, silver or space gray. The new iPhones include iOS 8, featuring a simpler, faster and more intuitive user experience with new Messages and Photos features, predictive typing for Apple’s QuickType™ keyboard and Family Sharing. iOS 8 also includes the new Health app, giving you a clear overview of your health and fitness data and iCloud Drive, so you can store files and access them from anywhere.

Apple Pay will be available to iPhone 6 and iPhone 6 Plus customers in the US as a free update to iOS 8 this October.

IT News, Tech Information and Analysis News

Can Apple Pay Transform how People make Mobile Payments?

A few days ago, Apple announced Apple Pay, a new category of service that will transform mobile payments with an easy, secure and private way to pay. Ever since the announcement came in, there has been a lot of buzz and media attention on this feature. Some were amazed and many did complain that, Google had introduced the Google Wallet and the supporting system based on NFC on Android Smartphones almost 3 years ago. Some even quoted, Apple was too late to introduce NFC in their hardware.
Does Apple beat all these negative feedback and produced something remarkable? Well, the answer is a big YES. One simple reason is Apple was successful in building an Ecosystem, not just the Technology. That’s exactly where Google couldn’t impress; they left it to the developer community to build more apps leveraging the NFC and Wallet; but hardly there was any motive in the industry especially from the retailers.

Attention to detail has always been the USP of Apple and they never fail to create an impact.

Near-field communication is a set of standards for smartphones and other mobile devices to establish radio communication with each other by touching them together or bringing them into close proximity, usually no more than a few centimeters. – Wikipedia

Apple Pay works with iPhone 6 and iPhone 6 Plus through a NFC antenna design, a dedicated chip called the Secure Element, and the security and convenience of Touch ID. When Apple introduced Finger-Print sensor on the iPhone 5S, not many people realized the road-map of this chip in-place. For a year we used the Touch ID to just unlock our iPhones and purchase apps; but now, you can pretty much manage your bills and payments. Apple Pay is easy to set up, so hundreds of millions of users can simply add their credit or debit card on file from their iTunes Store account and add it to their passbook.


Apple Pay supports credit and debit cards from the three major payment networks, American Express, MasterCard and Visa, issued by the most popular banks including Bank of America, Capital One Bank, Chase, Citi and Wells Fargo, representing 83 percent of credit card purchase volume in the US. In addition to the 258 Apple retail stores in the US, some of the nation’s leading retailers that will support Apple Pay include Bloomingdale’s, Disney Store and Walt Disney World Resort, Duane Reade, Macy’s, McDonald’s, Sephora, Staples, Subway, Walgreens and Whole Foods Market. Apple Watch will also work at the over 220,000 merchant locations across the US that have contactless payment enabled. Apple Pay is also able to make purchases through apps in the App Store. This strong eco-system builds it up for the Apple Pay.
card-number-not-savedApple Pay will change the way you pay. When you add a credit or debit card with Apple Pay, the actual card numbers are not stored on the device nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your iPhone or Apple Watch. Each transaction is authorized with a one-time unique number using your Device Account Number and instead of using the security code from the back of your card, Apple Pay creates a dynamic security code to securely validate each transaction.

Security and privacy is take care as well. When you’re using Apple Pay in a store, restaurant or other merchant, cashiers will no longer see your name, credit card number or security code, and hence helps reduce the potential for fraud. Neither does Apple collect your purchase history, nor the items you bought, where you bought it or how much you paid for it.

If your iPhone is lost or stolen, you can use Find My iPhone to quickly suspend payments from that device. You do not need to call up the bank to cancel the credit-card, as no one would be able to use your stolen iPhone and use your card details.

Online shopping in apps with iPhone is also as simple as the touch of a finger. Users can pay for physical goods and services including apparel, electronics, health and beauty products, tickets and more with Touch ID. Checkout can happen with a single touch, so there’s no need to manually fill out lengthy account forms or repeatedly type in shipping and billing information, and card details are kept private and are not shared with the online merchant. Simply make your selection and when ready to buy, use Apple Pay to complete the transaction. Apple is promising more-secure transactions than the plastic cards most consumers use today.

Apple Pay could help resolve the frauds w.r.t Mobile Payments and data breaches. This can also be a simple substitute to the 2 factor authentication and OTP as well.

Starting in October, with iPhone 6 and iPhone 6 Plus, Apple Pay will be available in the US as a free update to iOS 8. Apple Pay will work in stores with iPhone 6, iPhone 6 Plus and Apple Watch. Apple Pay APIs will be available to developers in iOS 8 so they can enable purchasing physical goods within their apps on iPhone 6 and iPhone 6 Plus. Apple Pay will also work with the newly announced Apple Watch, extending Apple Pay to over 200 million owners of iPhone 5, iPhone 5c and iPhone 5s worldwide.

To learn more on Apple Pay, have a look here.

General IT News, Tech Information and Analysis Tools

Apple iOS 5.0 Software Update for iPhone / iPad Announced

Here are some key highlights of the all new iOS 5.0.

Notification Center

  • Non intrusive Pop-up notifications. New notifications show in a new notification bar which apears everytime getting a notification – SMS, missed phone calls and regualar notifications from every app.
  • All notifications concentrated to Notification center – just swipe downwards to open it. Notification center shows as a list of all notifications.
  • Notification list on lock screen: Notfication center list shown.

iMessage – Messaging between all iOS devices run iOS 5 (iPhone 3GS, iPhone 4, iPod touch 4G, iPod touch 3G, iPad & iPad 2) through Wi-Fi or 3G.

Newsstand – A new icon on Springboard, which opens to an iBooks-inspired folder which shows all papers and magazines downloaded from app store.

Reminders – Location-aware notifications, triggered when the device approaches a set position. (E.g. remind to get milk when device leaves workplace or approaches a grocery store)

Twitter integration – Tweeting from Native Applications: Photos, Youtube, Maps, iOS Contacts


  • Volume-up key as shutter release button to take photos.
  • Shortcut to Camera App from Lockscreen created
  • Grid composition aide, pinch to zoom.

Photos – Built-in photo editing: crop, red-eye, auto-enhance, rotate.


  • Safari reader and Reading list
  • Tabbed Browsing (iPad only)
  • Ability to open pages in background
  • Private Browsing(change via settings)
  • Ability to create keyboard shortcuts (autotext) to replace custom phrases.
  • Preference to open pages in Safari in a new page or in background


  • iTunes/USB no longer required to activate new devices- ability to start right over with no need to tether it to iTunes added. you can restore all your data on your device through a simple iCloud sign in.
  • Sync over Wi-Fi- ability added to sync wirelessly to iTunes.
  • OTA softwares updates: You now can update your software version without iTunes straight from device through Wi-Fi or 3G.
  • The unlock slider inscription changed from “slide to unlock” to “unlock” + camera shortcut.

iPad & iPad 2 only

  • Multitasking Gestures- Pinch with 4 fingers to close app,swipe up to open multitasking bar,swipe left or right to move between open apps to enable.
  • Split keyboard-Swipe up to split keyboard in half. then keyboard shows on middle of screen.

iPad 2 only

  • AirPlay Mirroring- Ability to connect with Airplay to an Apple TV – then everything shown on iPad is also seen on TV.
General IT News, Tech Information and Analysis

Apple iOS 4.2 Software Update for iPhone / iPad Available for Download

Apple has just released the software update for their iPad, iPhone, and iPod touch devices. This update contains software improvements to the iPhone OS 4.0, including multi-tasking, folders, printing, and more. iOS 4.2 adds a number of features on top of iOS 4.1, but for iPad users, it will be the first version on their devices to support multitasking and folders.

  • With AirPrint you can now print mail, photos, web pages, and more directly to a printer on a wireless network right from your iPad.
  • With AirPlay, you will be now be able to wirelessly stream videos, music, and photos from iPad to the new Apple TV, and stream music to AirPlay speakers or receivers, including AirPort Express.
  • With Game Center you can Send and receive friend requests, Invite friends to multi-player games over the Internet, Play multi-player games by auto-matching with other players, View Leaderboards and Achievements and Discover new games from friends.
  • Even Better and Clean Email, where you can see messages from all your accounts in a unified inbox, organize messages by threads, and open attachments in third-party apps.
  • With Multitasking you can run all your favorite apps and switch between them without slowing down the performance of the foreground app or draining the battery unnecessarily.
  • You can also organize apps into folders with drag-and-drop simplicity and have a more organized way of using applications.
  • You have an option now to highlight specific words and phrases on large web pages in Safari browser.
  • The businesses can now take advantage of stronger security features, new device management capabilities, and improved enterprise integration.
  • There are some accessibility enhancements which are made, so that you can control VoiceOver using a wireless keyboard. Output in braille to over 30 supported wireless Bluetooth refreshable braille displays in more than 25 languages.
  • You also have Dictionary enhancements where, you can choose from more than 30 new keyboards and dictionaries, including Arabic, Greek, and Hebrew.

For feature descriptions and complete instructions, see the user guides for iPad, iPhone and iPod touch at:

General IT News, Tech Information and Analysis

Apple iOS 4.1 Software Update Available for Download

Apple has just released the software update for their iPhone and iPod devices. This update contains software improvements to the iPhone OS 4.0, including the following changes to Game Center. Now on Game Center, you can Send and receive friend requests, Invite friends to multi-player games over the Internet, Play multi-player games by auto-matching with other players, View Leaderboards and Achievements and Discover new games from friends.

It now gives you an option to take High dynamic range (HDR) photos on iPhone 4. FaceTime calling directly from Favorites. It provides you support for TV show rentals on iTunes and Ability to upload HD videos to YouTube and MobileMe over Wi-Fi on iPhone 4. Also, Additional support for AVRCP-supported accessories, including next & previous track control.

Bug fixes, includes iPhone 4 proximity sensor performance, iPhone 3G performance, Nike+iPod fixes and Bluetooth improvements.

Products compatible with this software update: iPhone 4, iPhone 3GS, iPhone 3G, iPod touch 2nd generation, or later, Game Center requires iPhone 4, iPhone 3GS, iPod touch 2nd generation or later.

For feature descriptions and complete instructions, see the user guides for iPhone and iPod touch at:

For information on the security content of this update, please visit this website:

Courtesy: Apple Software Updater Notifications

General IT News, Tech Information and Analysis

HTML5 Demos from Apple, Can we expect more at WWDC10?

Apple’s new HTML5 page on its site is a showcase for what you can do with the technology. There are seven impressive examples of things you can do using only HTML5: Video, Typography, Gallery, Transitions, Audio, 360, and VR (Works only on a Mac).

You will need the latest version of Safari Browser to play with these demos. It doesn’t even work on other HTML5 compatible browsers like Chrome. When you try opening it, you get the message – “This demo was designed with the latest web standards supported by Safari. If you’d like to experience this demo, simply download Safari. It’s free for Mac and PC, and it only takes a few minutes.”

Update: – Call it the power of Community Feedback, The Apple HTML5 demos now work on Chrome as well. I just tested one of the demo on Chrome and it worked well. Not sure, why was the technical reasons cited earlier..!

Typography Demos on Google Chrome

However, you get a message  “Best Viewed: Safari iPhone OS, Mac OS X, Windows” below every demo.  

I just loved the Video Streaming capability. You can use the control panel to scale up or down while the video is playing. The HTML5 video tag allows you to integrate video within your website’s code. And Safari offers HTTP streaming, so playback quality dynamically adjusts to the available speed of wired or wireless networks — perfect for viewing on mobile devices such as iPad, iPhone, and iPod touch!

You can also find How-Tos, Source Codes, and Demos here –

I really hope if Apple Gives more importance to HTML5 than just iPhone, at the WorldWide Developers Conference 2010 – WWDC10.

Also Read – Highlights and Features of the iPhone OS 4.0

Apple HTML5 Demos

General IT News, Tech Information and Analysis

Highlights and Features of the iPhone OS 4.0 – The 7 Tent Poles

Update – 7th June, 2010 – With over 100 new features, the free iOS 4 Software Update will be available. for the 3GS, 3G — but again, not all features will be supported in the 3G — and iPod touch… upgrades for all these products will be free on June 21st..!

Today a few hours back, Steve Jobs gave a developer preview of the all new iPhone OS 4.0. There was a lot of expectation from Developers/Consumers on this release, as the earlier editions of the Operating System lacked some key features.

In this meet, Apple released a framework called Accelerate with over 2,000 APIs for hardware accelerated math functions. The iPhone OS 4.0 OS delivers over 1500 new APIs and over 100 new user features to play around with. Developers can now do the following through their application, Access calendar and photo library, Can put SMS inside their apps, quick look. You also have options to create playlists, 5x digital zoom, tap to focus, places in photos, home screen wallpaper, file & delete mail search results, Bluetooth keyboards, edit from outbox, calDAV invitations, manage cell data only setting, rotate photos.

Of all these 100 features…Apple talked about 7 significant features in this event,  which Steve calls it “Tent Pole features” 

Tent Pole Feature 1 – Multitasking

Steve started explaining about this saying,

“We weren’t the first to this party but we’re gonna’ be the best. It’s really easy to implement multitasking in a way that really drains battery life, and it’s really easy to implement it in a way that reduces the performance of the foreground application. So if you don’t do it just right, your phone’s gonna feel sluggish and your battery life will go way down. We figured out how to implement this for 3rd party apps and avoid these things. It took us a little longer, but we figured out how to do it. “

For example, looking at a Mail message which has a URL to a website, which takes you to the browser when you click on the button, the window raises up and shows the entire app you’re running across the bottom. It also lets you choose which app to go back to, anytime you want you can go home by clicking the home button. Icons are along the bottom like the home row, and you can flick through them.

After analyzing over tens of thousands of applications, Apple team distilled the services that they need to multitask in the background. In iPhone OS 4, they’re providing those services as APIs to developers. This enables developers to create apps which can multitask while the system preserves battery life

A simple demo was shown of an application Pandora – With iPhone OS 4, Pandora can continue to play music in the background while you switch between apps and you can even use iPod controls on the lock screen to control Pandora. You can listen to Pandora while heading over to Safari; catch up on reading, performance of the browser is good even with Pandora in the background. Double tap on the home button while locked and the iPod controls can let you play/pause, skip, etc.

With VoIP, until today, navigating away from Skype means you go offline. With iPhone OS 4.0 When you’re on Skype now, you can switch to another app and stay on the call; you can still receive calls, texts, etc.

Two classes of apps that want to use your location in the background:

  1. Turn by turn direction applications, like TomTom – Until now, if you left an app like TomTom, it would stop tracking your location and stop giving you directions, but now you can keep tracking your location with GPS in the background while listening to music, etc. GPS uses a fair bit of power but that’s OK for an app like this cuz it’s usually in your car and charging.
  2. Second class of app is social networking applications, like Loopt – IPhone OS 4, provides a great solution for these apps that doesn’t require GPS to be on all the time, using cell towers. Our baseband is always connected to a cell tower, knows when you’ve moved from one to another, when we know you’ve switched between cell towers, we can wake up your app and tell it you’ve moved.

With all these apps, Apple says that, they take privacy very seriously. Taking privacy several steps further in iPhone OS 4, You now have an indicator right on the status bar if any app is asking for your location. also adding fine-grained settings so you can enable or disable location on a per-app basis. if any application has asked for your location in the last 24 hours, there’s an indicator next to that application.

Also, you now have Push Notifications enabled in Iphone OS 4.0; Local notifications can show you when TV shows are going to start. Certain apps take a while to do things, like Flickr uploading photos. These apps can run in Background while you continue to work on your iPhone. You also now have a service for fast-app switching. This will enable the developers to allow apps to move to the background and idle there without using any CPU. If you’re playing a game, it just sits in the background. No need to restore the state, just can start playing again when you switch to it

Tent Pole Feature 2 – Folders

This was one feature which many people requested in various forums. As people are downloading more & more apps, they have to flick from page to page to page to launch an application. There was a need for better way to organize them, Folders exactly fits the need.

Just Push finger on an app, they start to jiggle. Drag one on top of another and it instantly makes a folder. It also automatically names the folder based on the category these apps came from on the app store, but you can rename it if you want. Icon changes as you drag apps in, the folder icon has mini-icons of all the apps that are inside of it. You can have as many folders as you’d like. You can drag your folders to the dock too so you can access the folder wherever. Drag and drop UI is what they call.

You can now have over 2,000 apps on your iPhone if you want.!

Tent Pole Feature 3 – Enhanced Email

IPhone OS 4.0 provides a lot of features to fit the need, The biggest ones are these listed below,

  • Unified inbox – Muitiple emails arrive in a single inbox.
  • Multiple exchange accounts – You can now configure more than one exchange Mailboxes
  • Fast inbox switching
  • Threaded messages – Now has a new notification icon to distinguish this.
  • Open attachments – get an attachment in an e-mail, tap on it, open it with an app from the app store

Tent Pole Feature 4 – Adding iBooks to iPhone OS 4

Pretty much the same concept as introduced in an iPad. Bookshelf looks the same, store looks the same. One cool option is that, you can Buy once and read anywhere. This means, you can buy a book and read it both on iPhone/iPod touch and in an iPad. You also now have an option to wirelessly sync page and bookmarks between devices in iPhone OS 4.

Tent Pole Feature 5 – Enterprise features

Stats say that, more than 80% of fortune 100 companies are using iPhones. You now have

  1. Even better data protection, i.e., encrypt all of your e-mail and attachments with your pin code. Apple is making APIs available so developers can encrypt data inside their apps too
  2. Another huge request was, mobile device management – if you have an enterprise solution to deploy lots of phones within the company, now iPhone OS 4 helps to manage that
  3. Wireless app distribution – if your company has built a custom application, the employee doesn’t need to plug in anymore to get the app the company can wirelessly distribute the app anywhere in the world from their own servers
  4. Multiple exchange accounts on a single phone
  5. Exchange Server 2010 support
  6. SSL VPN support – Supports both Juniper and Cisco VPN Software.

Tent Pole Feature 6 – Game center

Gaming is extremely popular on iPhone and iPod touch, more than 50,000 game & entertainment titles. Now, you can challenge your friends to games, automatic matchmaking can automatically find others of similar ability in a game and put you all into a game. You also have Leaderboards, achievements etc. Summing up, Game Center is a social gaming network.

Tent Pole Feature 7 – iAd

Mobile advertising built right into iPhone OS 4. Today, there are lots of apps on the app store: some are free, some are paid, lots of reasonably priced. Developers need to find ways to make money and Apple likes to help. Some devs are putting advertising in their apps, and for lack of a more elegant way.  iAd is all about helping developers make money from advertising to keep free apps free. This is a pretty serious opportunity. The ads keep you in your application. When you click on ads in an app, it doesn’t yank you out of your app interactive video content without ever taking you out of your application and the user can return anytime they want. Its built right into the iPhone OS, and for developers to add this to their apps is really simple. Apple will sell and host the ads, give developers an “industry standard” 60% of the revenues. In the preview presentation, there was a demo shown of an advertisement which was created for ‘Target’, it’s just an HTML5 animated ad, and the experience is worthwhile. 

Summing up the tent poles – multitasking, folders, enhanced mail, iBooks, much deeper enterprise features, preview of Game Kit, and iAd are the features which can be expected in the iPhone OS 4.0. These are just 7 of the over 100 user features and over 1500 new developer APIs. The Developer preview released today.

Developers can start testing it now and using these new APIs, get them at

The end user can get this for iPhone and iPod touch by around June/July. People who have an iPhone 3GS and iPod touch 3rd generation – they will run pretty much everything. For iPhone 3G and iPod touch 2nd generation, they will run “many things” but there are some features which will not run because hardware doesn’t support them, like multitasking.

Courtesy: Special thanks to the ArsTechnica team for the wonderful coverage of the event on their live blog! This was indeed one of the best live coverages I have seen. This helped me to follow the event and write this article.!

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