Apple introduces Search Ads with iOS 10 for iPhone and iPad

Apple introduced Search Ads in iOS10 to help developers promote their app within the App Store search results. if you are a developer, this would mean that users will start discovering your app at the very moment they are searching for apps like yours. The Search Ads is expected to reach the users this fall only on the US App Store.

Apple says, over 65% of downloads come directly from searches on the App Store. So this definitely has great potential for developers to explore. Further with location aware algorithms, developers now have a new way to target specific user groups that matter to them.

The Search Ads isn’t just open only for premium app publishers or developers; it gives every developer the opportunity to promote their app at the top of relevant search results and lets customers download the app with a single tap. Search Ads provides developers various targeting features that will enable deeper discovery of apps and gives visibility to lesser known or niche apps.


There is no minimum spend for a developer to advertise on the Search Ads platform so you choose as per your budget. You can even set a daily maximum spend cap. Pricing is an auction based Cost Per Tap model, where you bid the maximum amount you are willing to pay for a customer to tap on your ad. Search Ads adheres to Apple’s privacy standards, user information does remain private.

As a consumer, you won’t see any ads for apps you already have downloaded on your device. Further, with demographic and device location based targeting in place, only relevant ads would reach you while you search.

Unlike Google, An ad will only be shown if it is relevant to the search query. If an ad is not relevant to what the user is looking for, it will not be shown in the ad spot regardless of how much an a developer is willing to pay. If you are still wary, you can prevent lookup by turning on the limit-ad-tracking on their iOS devices.


Meet Swift Playgrounds, An Interactive app that Teaches you to Code

Today at WWDC, Apple introduced Swift Playgrounds, a new iPad app to help kids and aspiring developers learn how to code in Swift right from the iPad. The idea is to empower new learners, and get them used to Swift Programming. Its targeted at kids. This game like app helps the kids with an understanding on why to code and then, how. Its definitely a huge step for new learners.

The Playgrounds helps you walk you through the exercise to learn the concepts of coding in Swift; it isn’t just code. Playgrounds includes Apple-developed programming lessons where students write code to guide onscreen characters through an immersive graphical world, solving puzzles and mastering challenges as they learn core coding concepts. The app also features built-in templates to encourage users to express their creativity and create real programs that can be shared with friends using Mail or Messages or even posted to the web.

During the keynote, the company demonstrated us walking a character around a wall, where you had to type moveForward() rather than tap a button or move using a keyboard arrow. One interesting demo was when the same character had to walk through the maze, you needed similar instructions to be repeated; and that’s when we saw how loops work. This is definitely an interesting way to learn/teach coding. As you learn coding concepts, Swift Playgrounds has advanced lessons you can work through. Working through sensors was pretty simple too. There was a demo on how few emojis use the sensor data such as gravity and gyroscope.


In addition to the lessons, Swift Playgrounds comes with a number of built-in templates. Students and developers can modify and build on this code to make it their own by adding graphics and touch interactions. Swift Playgrounds uses real Swift code, projects can be exported directly to Xcode to create programs for iOS and macOS™ that can ultimately be turned into full-fledged apps. You can also drag from a library of common coding snippets to create new, powerful code with little or no typing. Playgrounds also has a new keyboard specifically meant for coding. Stuffs like brackets and parentheses are easily accessible. Apple will regularly release new standalone challenges so students can continue to refine their coding abilities as their skills and interests grow.

Swift Playgrounds will really help make learning more accessible to many around the world. However, Its an iPad only app; so you may have to buy one before you even start learning. Playgrounds will be available with the developer preview today. This free app will be available for download for general public this fall.

Features News

Tim Cook in India – New Accelerator Program, Development Centre, CoE and more..

Tim Cook’s visit to India has been one of the most followed events in the recent weeks. He spent close to five days in India which included meeting our Prime Minister Narendra Modi, various industrialists, celebrities and application developers.

During his visit, Apple spoke about its plan to establish a design and development accelerator in Bengaluru. This is expected to open early 2017. In this program, Apple will work with developers to inspire and instruct on best practices, help them build, shape their skills, transform the design, quality and performance of their apps on the iOS platform. Each week, Apple experts will lead briefings and provide one-on-one app reviews to developers. This facility will also provide support and guidance on the Swift programming language. This initiative will provide great opportunity to gain world-class design and development expertise, specialized support for developers from India who already build great iOS apps today!

Tim met with India’s top iOS developers and discussed various ideas on how Apple can help them get even better.

The second biggest news was the company announcing its plan to open up a new development Center in Hyderabad which will focus on Maps development for Apple products. This development center is also expected to open up around 4000 job opportunities. This new facility will be located on the Maverick campus. Apple is looking forward to expand inside the country and also plans to introduce more universities and partners to its platform as they scale their operations here. Apple is looking at India as an investment destination, in addition to pushing the product sales in the country.

This is also a big thing for the region – considering the fact that other top companies like Google, Microsoft and Facebook have already setup their development centres in Hyderabad.

Other than these announcements, Tim visited G Narayanamma Institute of Technology and Science (GNITS) for Women, where he signed an Memorandum of Understanding (MoU) that aims at bridging the gap between academics and industry. He launched a research-oriented app development lab in the college, where Apple contributed high-end Mac systems to the lab. According to college authorities, specialised app developers from Apple were training students to enhance their knowledge of MacOS, iOS and related future technologies. This centre of Excellence is one of its kind in India and 3rd in the world for launching the MAC lab CoE.

During an interaction with the students – Tim Cook briefed on how to get into top companies like Apple. One should Think differently, Be of high integrity, Communicate effectively, Work with the group without ego; and Be able to propose & understand new ideas, he said. 

Tim also met a couple of telecom operators here in India and discussed about the investments and engineering that’s going on for enabling better 4G adoption in the country. While speaking to the media, he was really optimistic that there would be a huge difference with the 4G experience by the end of this year. He further explained about the importance of Telco Partnerships as the marriage between the incredible device and network that will give customers the ability to experience great things.

“We are not in India for a week or a quarter. We are in India for the next thousand years. Our horizon is very long. We are focused on best, not most. So, it doesn’t bother me that we don’t have top market share. I don’t have the goal to have the top share next week or next quarter.” – Tim Cook

Talking about Apple’s plan to sell Refurbished phones in India, Tim explained the fact that, they would never sell a product that they didn’t think was right. Further, this program has been in force in many countries and they plan to offer it here in India as well. Apple India is just waiting to get into an agreement with the government for the same.

I honestly feel, more than selling refurbished phones in India, It would be great if Apple plans to setup a factory in the country which would not just make products, but disassemble old phones and make refurbished phones for the world. That would mean so much exclusiveness, fantastic exposure for the market and even more job opportunities for people.

Summing up, it looks like a great trip and also a productive one for both Apple and India. Thank you for the visit Tim.


Apple announces new iMacs with Retina 4K and 5K Displays today!

Apple today announced 2 new updates to the iMac Family. They have brought in Retina displays to both 21.5 inch and 27 inch iMacs. The 21.5 inch iMac features the Retina 4K resolution displays and the 27 inch comes with the brand new 5K Retina Display. The updated iMacs also feature more powerful processors and graphics, two Thunderbolt 2 ports and new storage options for users to choose from.

The new 27-inch iMac with Retina 5K display now comes with sixth-generation Intel Core processors and the latest AMD high-performance graphics that deliver up to 3.7 teraflops of compute power. The new 21.5-inch iMac with Retina 4K display features a fifth-generation Intel Core processor and enhanced Intel Iris Pro Graphics. Two Thunderbolt 2 ports now come standard on all iMacs and deliver up to 20Gbps data transfer speeds for external drives and high-performance peripherals. And three stream 802.11ac Wi-Fi allows iMac to support up to 1.3Gbps wireless networking.

iMacRetina-2UpThe 27-inch iMac with Retina 5K display is available today at, Apple’s retail stores and select Apple Authorized Resellers. The 27-inch iMac comes in three models starting at $1,799 (US), $1,999 (US) and $2,299 (US). 

The 21.5-inch iMac is available today at, Apple’s retail stores and select Apple Authorized Resellers. The 21.5-inch iMac is available in three models starting at $1,099 (US) and $1,299 (US) and with a Retina 4K display starting at $1,499 (US).

The new Retina displays feature a wider color gamut that brings more brilliant and true-to-life colors to your desktop. With standard sRGB-based displays, many of the colors you see in real life never make it to your screen. The new Retina 5K and 4K displays feature a wider P3-based color gamut that provides a 25 percent larger color space, and with more available colors, images are more vivid, reveal even greater detail and appear more lifelike than ever.

displayThe 21.5-inch iMac features a Retina 4K display, offering an amazing 4096 x 2304 resolution and 9.4 million pixels, 4.5 times more than the standard 21.5-inch iMac display. Every 27-inch iMac features a Retina 5K display, the world’s highest resolution all-in-one display with a stunning 14.7 million pixels, 7 times more pixels than an HD display.

Apple today also introduced a new lineup of wireless accessories including the all-new Magic Keyboard, Magic Mouse 2 and Magic Trackpad 2. The new Magic Trackpad 2 also brings Apple’s Force Touch interface to the desktop, adding a new dimension to the iMac experience. Every new iMac comes standard with the new Magic Keyboard and Magic Mouse 2, and customers can order the new Magic Trackpad 2 as an option.


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iOS 9 will be available as a Free upgrade later Today

The iOS 9 upgrade will be available later today as a free update for iPhone, iPad and iPod touch users. iOS 9 makes iOS devices proactive with powerful search and improved Siri features.

Proactive assistance presents the most relevant information at a given time of day and suggests actions at that particular moment based on the apps you use frequently and the time of day you use them. Siri features an all-new design, contextual reminders based on time and location, and new ways to search photos and videos. Search queries deliver more relevant results from more categories, including sports scores and schedules, simple math calculations, weather conditions and stock prices.

iOS9 on iPad gets even better with the new multitasking features that let users view and interact with two apps at once, side by side. With Picture-in-Picture, users can play video while browsing the web, composing email or using other apps. Built-in apps become more powerful with a redesigned Notes app offering new ways to capture ideas, detailed transit information in Maps, and an all-new News app for the best news reading experience on any mobile device.

For more Detailed feature look-up, Read Here.

Siri can do more than ever and new proactive assistance helps you get more done before you ask, all while protecting users’ privacy” said Craig Federighi Apple’s senior vice president of Software Engineering. “With iOS 9 we focused on strengthening the foundation of iOS with a deep focus on quality, and with the help of more than one million users who participated in our first ever public beta program, we’re excited to release the best version of iOS yet.”

IT News, Tech Information and Analysis News

iOS 9 Top Features; Developer Preview Available Today for iPhones and iPad.

Apple today unveiled iOS 9, giving a preview of new iPhone, iPad and iPod touch software that will be available this fall. In this upcoming release, iOS devices become more intelligent and proactive with powerful search and improved Siri features — all without compromising users’ privacy. New multitasking features designed specifically for iPad allow you to work with two apps simultaneously, side-by-side or with the new Picture-in-Picture feature, to keep watching a video while browsing the web, composing email or using any other app. Built-in apps become more powerful in iOS 9 with detailed transit information in Maps, a redesigned Notes app with new ways to capture ideas, and an all-new News app for the best news reading experience on any mobile device.


Intelligence: Siri features an all-new design in iOS 9, contextual reminders and new ways to search photos and videos. Proactive assistance presents the most relevant information without compromising users’ privacy and suggests actions at a particular moment — even before you start typing — automatically suggesting apps to launch or people to contact based on usage patterns, and notifying you when you need to leave for appointments, taking into account traffic conditions. iOS 9 can even learn what you typically listen to in a certain location or at a particular time of day, so when you plug in headphones at the gym or hop in the car before work, it can automatically display playback controls for your preferred app. Typed search queries deliver more relevant results from more categories, including sports scores and schedules, videos and simple math calculations.

New iPad Features: With a simple swipe, the new Slide Over feature lets you simultaneously work in a second app without leaving the first. And with a quick tap, you can access the new Split View feature so you can work in two apps at the same time, side-by-side. Picture-in-Picture lets you continue a FaceTime® call or video while using your favorite apps. These new multitasking features are supported by built-in Apple apps, and APIs make it easy for third-party developers to add support into their own apps. Typing is faster and easier with an all-new Shortcut Bar that displays actions tailored for the app you are in, and new Multi-Touch™ gestures make it even easier to select and edit text.

Built-In Apps

In iOS 9, Maps adds support for metropolitan transit systems and schedules, and subway station entrances and exits are precisely mapped, providing every step of your trip. When you plan your trip, Maps can offer a combination of trains, subways, buses and walking, and with the new Nearby feature, quickly see what’s around by searching for food, drinks, shopping and more.

New features of the completely redesigned Notes app include the ability to draw a quick sketch using your finger, easily create checklists to keep track of your to-dos, or snap a photo directly in a note. Easily save important items to your notes directly from other apps, and keep them in sync across all your enabled devices with iCloud®.

The News app delivers a reading experience that combines the rich, immersive design of a print magazine with the interactivity of digital media. News can learn your interests and suggest relevant content that’s easily shareable with friends or saved for later. News delivers the best articles from a variety of publishers and over one million topics to help you personalize your reading experience, all presented in an elegant, uncluttered design. News is powered by the new Apple News Format™, a digital publishing format supporting custom typography, galleries, audio, video and interactive animations, allowing publishers like Condé Nast, ESPN and The New York Times to create beautiful editorial layouts for iOS users.

With iOS 9, Apple Pay adds support for Discover, rewards programs from merchants such as Walgreens and Kohl’s Department Stores, and participating store-issued credit and debit cards. Shoppers will be able to manage their cards in the new Wallet app. Apple Pay will also be available to users in the UK starting next month.


iOS 9 makes the foundation of iOS even stronger with refinements including battery optimization that provides a typical user with an additional hour of battery life**, and a low-power mode to help further extend battery life. Software updates require less space to install and an Install Later feature can perform updates to your device when it’s not in use. Enhanced security features in iOS 9 keep your devices and Apple ID secure by strengthening the passcode that protects your devices and improving two-factor authentication by building it directly into iOS, making it harder for others to gain unauthorized access to your Apple ID.

Developer APIs

iOS 9 APIs and tools for developers include:

  • extensible search that deep links directly to content within third-party apps;
  • GameplayKit and Model I/O for building better games and ReplayKit for recording gameplay;
  • new HomeKit profiles for motorized windows and shades, motion sensors and home security systems;wireless CarPlay™ and support for auto manufacturers to develop apps within CarPlay; and
  • new HealthKit data points for reproductive health, UV exposure, water intake and sedentary state.

Swift™ 2 brings powerful new features and performance improvements that produce faster apps. The Swift compiler and standard library will be made available as open source later this year, putting the language in the hands of even more developers.


The iOS 9 beta software and SDK are available immediately for iOS Developer Program members at, and a public beta program will be available in July at iOS 9 will be available this fall as a free software update for iPhone 4s and later, iPod touch 5th generation, iPad 2 and later, iPad mini and later. Features are subject to change. Some features may not be available in all regions or all languages.


Apple Music and Radio, Beats 1 will see light starting June 30th, 2015

Apple today unveiled Apple Music, a single, intuitive app that combines the best ways to enjoy music — all in one place. Apple Music is a revolutionary streaming music service, a pioneering worldwide live radio station from Apple broadcasting 24 hours a day and a great new way for music fans to connect with their favorite artists.

Apple Music combines the largest and most diverse collection of music on the planet with the expertise of world-class music experts who have programmed playlists for your iPhone®, iPad®, iPod touch®, Mac®, PC, Apple TV® and Android phones.* Apple Music will be available starting on June 30 in over 100 countries.

“We love music, and the new Apple Music service puts an incredible experience at every fan’s fingertips,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “All the ways people love enjoying music come together in one app — a revolutionary streaming service, live worldwide radio and an exciting way for fans to connect with artists.”

“Apple Music is really going to move the needle for fans and artists,” said Jimmy Iovine. “Online music has become a complicated mess of apps, services and websites. Apple Music brings the best features together for an experience every music lover will appreciate.”

Apple Music is a revolutionary streaming service and app that puts the entire Apple Music catalog at your fingertips across your favorite devices. Starting with the music you already know — whether from the iTunes Store® or ripped CDs — your music now lives in one place alongside the Apple Music catalog with over 30 million songs. You can stream any song, album or playlist you choose — or better yet, let Apple Music do the work for you.

Curation is the soul of every playlist created on Apple Music. Apple has hired the most talented music experts from around the world, dedicated to creating the perfect playlists based on your preferences, and they become better curators the more you listen. The “For You” section of Apple Music provides a fresh mix of albums, new releases and playlists, which have been personalized just for you.

In addition to human curation, Siri is also dedicated to helping you enjoy great music and have fun with Apple Music. Ask Siri to, “Play me the best songs from 1994,” “Play the best FKA twigs song,” or “What was the number one song in February 2011?”

Apple Music Radio
Beats 1℠, Apple’s first ever live radio station dedicated entirely to music and music culture, will broadcast live to over 100 countries. Beats 1 is a 24-hour listening experience led by influential DJs Zane Lowe in Los Angeles, Ebro Darden in New York and Julie Adenuga in London. Listeners around the globe will hear the same great programming at the same time. Exciting programs on Beats 1 will offer exclusive interviews, guest hosts and the best of what’s going on in the world of music.

Apple has also redesigned radio with human curation taking the lead. Apple Music Radio gives you stations created by some of the world’s finest radio DJs. The new stations range in genres from indie rock to classical and folk to funk, with each one expertly curated. With membership, you can skip as many songs as you like, so you can change the tune without changing the dial.

Apple Music Connect
Artists and fans now have an incredible way to connect with one another directly in Apple Music with Connect. Through Connect, artists can share lyrics, backstage photos, videos or even release their latest song directly to fans directly from their iPhone. Fans can comment on or like anything an artist has posted, and share it via Messages, Facebook, Twitter and email. And when you comment, the artist can respond directly to you.

Pricing & Availability
Starting on June 30, music fans around the world are invited to a 3-month free membership, after which a $9.99/month subscription fee will apply. There will also be a family plan providing service for up to six family members available for just $14.99/month.

Requires initial sign up. At the end of the trial period, the membership will automatically renew and payment method will be charged on a monthly basis until auto-renewal is turned off in account settings. Family plan requires iCloud® Family Sharing. See for more information.

Apple Music is available on iPhone, iPad, iPod touch, Mac, and PC starting June 30. Apple Music will be coming to Apple TV and Android phones this fall.

General IT News, Tech Information and Analysis

Apple announces ResearchKit, enabling an iPhone as a diagnostic Tool

Apple today announced ResearchKit, an open source software framework designed for medical and health research, helping doctors and scientists gather data more frequently and more accurately from participants using iPhone apps. World-class research institutions have already developed apps with ResearchKit for studies on asthma, breast cancer, cardiovascular disease, diabetes and Parkinson’s disease. Users decide if they want to participate in a study and how their data is shared.

“iOS apps already help millions of customers track and improve their health. With hundreds of millions of iPhones in use around the world, we saw an opportunity for Apple to have an even greater impact by empowering people to participate in and contribute to medical research,” said Jeff Williams, Apple’s senior vice president of Operations. “ResearchKit gives the scientific community access to a diverse, global population and more ways to collect data than ever before.”

ResearchKit turns iPhone into a powerful tool for medical research. When granted permission by the user, apps can access data from the Health app such as weight, blood pressure, glucose levels and asthma inhaler use, which are measured by third-party devices and apps. HealthKit is a software framework Apple introduced with iOS 8 to provide developers the ability for health and fitness apps to communicate with each other. ResearchKit can also request from a user, access to the accelerometer, microphone, gyroscope and GPS sensors in iPhone to gain insight into a patient’s gait, motor impairment, fitness, speech and memory.

The ResearchKit apps are not available outside US at this moment; If you have have an US Apple account, you can download the apps here –


ResearchKit also makes it easier to recruit participants for large-scale studies, accessing a broad cross-section of the population—not just those within driving distance of an institution. Study participants can complete tasks or submit surveys right from the app, so researchers spend less time on paperwork and more time analyzing data. ResearchKit also enables researchers to present an interactive informed consent process. Users choose which studies to participate in and the data they want to provide in each study.

ResearchKit will be available to developers next month. Read more. If you’re a researcher interested in learning more about how apps created with ResearchKit could benefit your work, please contact Apple.

“We’re excited to use these new ResearchKit tools from Apple to expand participant recruitment and quickly gather even more data through the simple use of an iPhone app. The data it will provide takes us one step closer to developing more personalised care,” said Patricia Ganz, MD, professor at the UCLA Fielding School of Public Health and Director of Cancer Prevention & Control Research at UCLA’s Jonsson Comprehensive Cancer Center. “Access to more diverse patient-reported health data will help us learn more about long-term aftereffects of cancer treatments and provide us with a better understanding of the breast cancer patient experience.”

“When it comes to researching how we can better diagnose and prevent disease, numbers are everything. By using Apple’s new ResearchKit framework, we’re able to extend participation beyond our local community and capture significantly more data to help us understand how asthma works,” said Eric Schadt, PhD, the Jean C. and James W. Crystal Professor of Genomics at the Icahn School of Medicine at Mount Sinai, and Founding Director of the Icahn Institute for Genomics and Multiscale Biology. “Using iPhone’s advanced sensors, we’re able to better model an asthma patient’s condition to enable us to deliver a more personalized, more precise treatment.”

Developed by the Icahn School of Medicine at Mount Sinai and LifeMap Solutions, the Asthma Health app is designed to facilitate asthma patient education and self-monitoring, promote positive behavioral changes and reinforce adherence to treatment plans according to current asthma guidelines. The study tracks symptom patterns in an individual and potential triggers for these exacerbations so that researchers can learn new ways to personalize asthma treatment.

The Share the Journey app, developed by the Dana-Farber Cancer Institute, Penn Medicine, Sage Bionetworks and UCLA’s Jonsson Comprehensive Cancer Center, is a research study that aims to understand why some breast cancer survivors recover faster than others, why their symptoms vary over time and what can be done to improve symptoms. Share the Journey will use surveys and sensor data on iPhone to collect and track fatigue, mood and cognitive changes, sleep disturbances and reduction in exercise.

Developed by Stanford Medicine, the MyHeart Counts app measures activity and uses risk factor and survey information to help researchers more accurately evaluate how a participant’s activity and lifestyle relate to cardiovascular health. By studying these relationships on a broad scale, researchers will be able to understand better how to keep hearts healthier.

Massachusetts General Hospital developed the GlucoSuccess app to understand how various aspects of a person’s life—diet, physical activity and medications—affect blood glucose levels. The app can also help participants identify how their food choices and activity relate to their best glucose levels, enabling them to clearly see correlations and take more active roles in their own well-being.

Developed by Sage Bionetworks and the University of Rochester, the Parkinson mPower app helps people living with Parkinson’s disease track their symptoms by recording activities using sensors in iPhone. These activities include a memory game, finger tapping, speaking and walking. Activity and survey data from your phone are combined with data from many other participants to fuel Parkinson’s research at a scale never before possible, making this the world’s largest and most comprehensive study of this disease.

ResearchKit will be released as an open source framework next month, providing researchers with the ability to contribute to specific activity modules in the framework, like memory or gait testing, and share them with the global research community to further advance what we know about disease. For more information, visit

Source: Press Notes.

IT News, Tech Information and Analysis News

Apple Patent: Mid-Air iPhone Tilt to Protect Screen & Camera

Apple has been granted a patent for technology that detects that a phone is about to hit the ground and rotates it mid-air to limit damage. The US Patent and Trademark office has issued Apple a patent for a protection system that will consist of two parts – Detection and the rotation. The Phone will be able to detect that it is rapidly falling downwards and identify its distance and angle from the ground. To do this, the patent said, it will take advantage of the components which are already present; such as Accelerometer, Gyroscopic, Proximity Sensors, Location and a combination of Image, Sound and Audio sensors which may be used as a sonar combination.

It is likely that combination of the different sensors will be responsible for the effective implementation of the function and the patent describes a sequence in which they are activated to land on the ‘mathematically least vulnerable’ part of the phone. The second part is changing the phone’s trajectory. Propelling it through the air is easy enough and can be done with the motor used to make the phone vibrate. Depending on the rate of spin, angular velocity, time to impact and other factors, the vibration motor may be powered at higher rotational speeds than normal, effectively controlling momentum and ultimately landing angle.

Using the data generated by the positioning sensors, the central processing unit enables quick and accurate device positioning determination, specifically as it applies to a state of free-fall. When such a scenario is detected, sensors and processor work together to measure speed of descent, time to impact, orientation and other metrics. The processor may then conduct a statistical analysis of the fall by comparing gathered data against embedded information stored in device memory.

Apple has always thought about the most practical use-cases, when it comes to their inventions. Right from the advent of the iPhone, its user experience, the introduction of the Finger Print sensors which was looked more as a security feature, until Apple Announced Apple Pay earlier this year. Now, with this invention, one can not only estimate where a device will make impact, but actively shift the unit’s center of gravity so that sensitive components like glass screens and cameras are not hurt. Kudos to you Apple!

You can read more about this patent here – No. 8,903,519, “Protective mechanism for an electronic device”.

IT News, Tech Information and Analysis News

Apple Launches WatchKit; Developers can now Build Apps for Watch

Apple has launched WatchKit, the development platform for its smartwatch, which will be available to consumers sometime early 2015. The Apple Watch supports apps that include both a WatchKit extension on the iPhone connected to the device, and UI elements stored on the Watch itself. This also means that, the iPhone runs the applications, and the Apple Watch sends notifications and receive instructions through voice and app actions from the user. This is pretty much similar to the Android Wear implementation on Moto 360 (or any other android Wear devices).

Apple has provided design and human interface guidelines for those building software for its wearable, too. These include suggestions and templates for different types of interfaces, tips on how to build the best home screen icons for the Apple Watch’s new unique bubble-based menu, size and layout style suggestions, as well as fonts and tips on text sizes. Apple’s smartwatch is an entirely new category, so the design language to be used on the apps built for it will differ considerably from what people are used to on their phones and tablets.

Developers will need to install Xcode 6.2 beta, and iOS 8.2 SDK that includes WatchKit to start working with the Applications and Extensions. You can have a look at the Programming Guide here


apple-watchWatchKit apps have two parts: A WatchKit extension that runs on iPhone and a set of user interface resources that are installed on Apple Watch. When your app is launched on Apple Watch, the WatchKit extension on iPhone runs in the background to update the user interface and respond to user interactions. WatchKit provides three opportunities to extend your iPhone app to Apple Watch: WatchKit apps, Glances, and actionable notifications.

It isn’t very clear on what features would Apple Watch provide; but, looking through the announcements they made sometime ago, it certainly looks like the Watch is going to have some offline functionalities, and support Apple Pay for mobile payments. Let’s hope that the Apps are not going to be resource intensive, thereby not affecting the battery life; which has been one big concern with any of the watch implementations so far.