ASUS, today announced that, it will start the manufacturing the smartphones in India (Sri City, Andhra Pradesh) in a move to expand its presence in India. The company has partnered with Foxconn to Manufacture ASUS Smartphones in India. ASUS will kick-start its manufacturing operations with Zenfone 2 Laser which will soon be followed by ZenFone Go. The company pledges its support to the Government’s ‘Make in India’ projects.
The company aims to manufacture 150,000 smartphones per month by the end of the current financial year which will account for almost 80% of sales in India.
The ASUS Zenfone 2 Laser delivers a high-definition (HD) 1280 x 720-pixel resolution. It offers 5 MP front camera and 13 MP rear camera with laser- assisted auto-focus that locks the focus on an object in as low as 0.3 seconds. The phone comes with Anti-Scratch Corning Gorilla Glass 4 which has better scratch resistance than any protection film for smartphones in the market. The phone also boasts of dual microphone with noise cancellation for the best phone call quality, and full HD video recording 1080p@30fps capture with video stabilization and one-touch still-capture facility.
Last month, at the first edition of Zen Festival in India, the company launched its brand new offerings – Zenfone Selfie, Zenfone 2 Laser and Zenfone 2 Deluxe.
India offers us a huge opportunity as smartphone penetration is just 10%. We are excited to announce our local manufacturing facility that will cater to the growing demands of the market. The Indian government’s focus on ‘Make in India’ has opened a plethora of opportunities for international companies. It is an opportune time to make the announcement as it will enable us to bring our cutting edge products to consumers who are looking for features and design sensibilities of a high-end smartphone at an economic price. We are aggressively targeting the Indian market. We aim to achieve 5% market share in the country by next year and empower all our customers with luxury.- Peter Chang, Regional Head – South Asia & Country Manager – System Business Group – ASUS India.