YouTube plans to offer users a monthly subscription plan with which, they can have an ad-free viewing experience on YouTube videos. The offering may also include lower-priced subscriptions for specific categories. According to Google, creating a new paid offering, will generate a new source of revenue to YouTube Partners, the content creators. The price is expected to be around $10 a month. It will also let creators put their videos behind a shield so that only subscribers to the premium version can view their content.
Reports also say that, YouTube Partners (Content creators) are required to participate in the subscription offering, or every video on their channels will be set to private. This is definitely going to make some of publishers unhappy. however, there isn’t any concrete information on this update as yet.
In an email which YouTube sent to all the partners, they outline on some of the initiatives which helped them reach good heights. The monthly subscription model is going to be a new one in the league.