Intex technologies today launched Aqua Style, the new aqua range at a magnum opus event organized in Bangalore today. The company has also roped Sudeep as its brand ambassador for Karnataka, to reiterate its commitment to the local market.
The all new Aqua Style runs on 4.4.2 Kitkat operating system and is powered by 1.3 GHz Quad-core processor. The smartphone comes with 5 MP rear camera that allows you to take pictures in different modes including Panorama, HDR and Continous shot. Boasting its dual-sim capabilities, the phone supports Bluetooth 4.0 and Wi-Fi, ensuring full time connectivity for the social media buffs. The phone has dedicated 1 GB RAM & 4GB ROM with an option for a expandable storage micro SD.
Available in two premium colors – White & Black and also with a free flip cover at a price of just Rs. 5,990 /- the phone can easily be purchased from Intex retail stores, hypermarkets and leading e-commerce portals across India to match the convenient purchasing pattern of today’s customer.
Sudeep has been signed for 1 year. During this period, he will be seen in the company’s television commercials besides being the face of the company on a series of brand activations across Karnataka. “It is an honor to be a part of such a prestigious organization like Intex. I have always looked up to the brand for its diverse mobile handset portfolio. It gives me immense pleasure to say that Intex believes in understanding what the customer wants and at what price points. This is one of the main reasons for their success across India despite such a competitive environment. ” said Sudeep. Talking about the launch, Keshav Bansal, Director Marketing, Intex Technologies said, “We are delighted to partner with Sudeep, who is known for his style and class. With Sudeep being our Brand Ambassador for Karnataka, we believe that our customers will connect better with our brand. We look forward to a long innings with the youth icon.” Speaking on the focus of the brand, Keshav said that, “Karnataka is an important market for Intex Mobiles and our focus will remain on providing good quality products at every price point. The traction in the market has given us the confidence to invest more in the region. Commenting on the launch, Sanjay Kumar Kalirona, Senior General Manager– Mobile Business, Intex Technologies (India) Ltd. said, “The Aqua range has been widely accepted by our customers across India. The Aqua Style has been designed keeping in mind, the need for style and quality. We are focused on increasing our footprint in Karnataka and I am certain that our association with Sudeep will be well accepted by the regional audiences. With Aqua Style, we aim to empower youngsters looking for a mobile that speaks about their personality.”