Windows Azure gets renamed to Microsoft Azure. Will this change their Fortunes?

Microsoft re-brands Windows Azure name and plans to start calling it “Microsoft Azure”, beginning April 3, 2014. This change reflects Microsoft’s strategy and focus on Azure as the public cloud platform for customers as well as for our own services Office 365, Dynamics CRM, Bing, OneDrive, Skype, and Xbox Live.

So Everything under the Public Cloud is going to be called – Microsoft Azure.

According to Microsoft ” Our commitment to deliver an enterprise-grade cloud platform for the world’s applications is greater than ever. Today we support one of  the broadest set of operating systems, languages, and services of any public cloud—from Windows, SQL and .NET to Python, Ruby, Node.js, Java, Hadoop, Linux, and Oracle. In today’s mobile-first, cloud-first, data-powered world, customers want a public cloud platform that supports their needs—whatever they may be—and that public cloud is Microsoft Azure.”

Looks like with recent Azure Events, Microsoft is driving their forces to take the lead in talking to users, communities and companies. Not sure, if they will ever get to a well connected and integrated platform like Google, where there is a great sync between IaaS and PaaS offerings; and when they get there, I wonder, where Google would’ve reached to. It’s going to be an interesting game to watch. Amazon, you better catch up too..!

To get a Free Trail of the Windows Azure, Oops, Microsoft Azure – Click here

What’s your take on this? Does this name change really help them?



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