Nokia India has launched an aggressive viral campaign ‘Blown Away by Lumia’ comparing the Lumia with other rivals such as Samsung Galaxy, Blackberry, iPhones, BADA phones etc. to revive in the Indian smartphone market which is currently dominated by phones running on Google Android platform. The Nokia Lumia line of devices run on Windows Phone Operating System.
This YouTube campaign shows short clips of Lumia experts challenging consumers with rival smartphones in terms of internet and social networking quickness and experience. When Lumia wins, the other consumer holds high a banner saying, ‘My phone just got blown away by the Nokia Lumia’ and when the consumer wins, he walks with a Rs.1000 note.
I was a part of this campaign, when it happened in Mantri Mall, Bangalore. I was the Lumia expert and I had over 30 challengers who wanted to take part. It was a fun and a wonderful Experience.
Nokia India has released these 2 videos so far on its official YouTube channel. Hoping for more in days to come!
Check out the other videos here on the Nokia India YouTube Channel.