Few days back, I was talking to one of my friend about how powerful and useful Analytics tool is. I was explaining on the capabilities it provides me (as a webmaster) on analyzing my readers and statistics. That’s when, i could feel a sense on un-comfort in him. When asked, he was not comfortable revealing about the activities on the web no matter how anonymous the data is!
Well, Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so they can improve it. Google Analytics collects information anonymously. It reports website trends without identifying individual visitors!
These statistics are very vital for a webmaster. For example: If most of the readers are from India, then it would make sense for the webmaster/author to even include Indian Rupees currency when he writes about a product in his article. i.e., Product x – 100 USD (Rs. 5000/- approx)
Google Analytics only has access to what your visitors web browser has access to. For eg: If a user is looking at or updating their bank account details none of that info would actually be sent back to Google. Just a record of the pages they visited to complete that transaction.
Google understands that not all readers want to be part of this program and they are making it easier by releasing a tool which would opt out your Browser from monitoring. This web browser add-on can be installed on your browser to disable getting tracked by third party websites.
Download the Google Analytics Opt-out Browser Add-on plugin here
Once you install the Addon, you will get this below confirmation message –
The Google Analytics Opt-out Browser Add-on is available for Internet Explorer (versions 7 and 8), Google Chrome (4.x and higher), and Mozilla Firefox (3.5 and higher).
To understand more on Google Analytics – Have a look at this video here