Twitter yesterday announced that, they have acquired ZipDial, a Bangalore based Product company. ZipDial has built a mobile platform that lets people follow and engage with content across all interfaces. The user experience combines SMS, voice, mobile web, and access to mobile apps to bridge users from offline to online. For example, through ZipDial, it’s easy to engage with a publisher or brand by making a toll-free “missed call” to a designated phone number. The caller will then begin receiving inbound content and further engagement on their phone in real time through voice, SMS or an app notification. These interactions are especially appealing in areas where people aren’t always connected to data or only access data through intermittent wifi networks.
This acquisition significantly increases Twitter’s investment in India, where they’re seeing great growth, and that also brings in a new engineering office in Bangalore.
In the past two years, twitter has collaborated with ZipDial on a variety of campaigns, including the Indian elections, Bollywood film promotions and @MTVIndia’s #RockTheVote “Dial the Hashtag” campaign. Today, people across India use ZipDial’s platform to access great content, including cricket scores, audio programming, Tweets from their favorite Bollywood stars – and much more – on their mobile phones. Leading figures, including actors, politicians and athletes, also use the platform to instantly reach millions of citizens on Twitter through text and voice messages.
During the 2014 general elections, the two national political parties – @BJP4India and @INCIndia– worked with Twitter and ZipDial to make their Twitter accounts accessible to all users in India on any phone, on any network and in any language. Twitter was their ultimate “mobile microphone” in the country’s first-ever #TwitterElection. With the Cricket World Cup around the corner, the rise of Twitter as a tool for governance, and more Indian icons joining our platform every day, 2015 promises to be another big year for Twitter in India, one of our fastest-growing countries worldwide. Further, ZipDial’s platform and engagement products have achieved more than one billion connections with brands across 60 million users. Their innovations have led to award-winning work with the world’s leading brands across South Asia, Southeast Asia and Africa.