Google will stop selling its 1500 USD worth, Glass (a wearable internet connected eye-glasses), to consumers until the company can develop a more polished and affordable version. The Google Glass is more of an explorer edition as of now. Google hasn’t disclosed how many units of the Glass’ Explorer version were sold. The company says about 100 businesses, including Hewlett-Packard, Boeing and Taco Bell, are testing Glass as a tool for work.
Glass will now operate in a division steered by veteran marketing executive Ivy Ross, whose past experience includes stints at fashion-conscious companies such as Gap Inc. and Calvin Klein. Google will still sell a version of Glass to companies that have found uses for the device in their offices, stores and factories. The Mountain View, California, company still plans to come back with a new consumer model of Glass, but hasn’t set a timetable for the next release.
In a blog post, Google wrote –
It’s hard to believe that Glass started as little more than a scuba mask attached to a laptop. We kept on it, and when it started to come together, we began the Glass Explorer Program as a kind of “open beta” to hear what people had to say.
Explorers, we asked you to be pioneers, and you took what we started and went further than we ever could have dreamed: from the large hadron collider at CERN, to the hospital operating table; the grass of your backyard to the courts of Wimbledon; in fire stations, recording studios, kitchens, mountain tops and more.
Glass was in its infancy, and you took those very first steps and taught us how to walk. Well, we still have some work to do, but now we’re ready to put on our big kid shoes and learn how to run.
Since we first met, interest in wearables has exploded and today it’s one of the most exciting areas in technology. Glass at Work has been growing and we’re seeing incredible developments with Glass in the workplace. As we look to the road ahead, we realize that we’ve outgrown the lab and so we’re officially “graduating” from Google[x] to be our own team here at Google. We’re thrilled to be moving even more from concept to reality.
As part of this transition, we’re closing the Explorer Program so we can focus on what’s coming next. January 19 will be the last day to get the Glass Explorer Edition. In the meantime, we’re continuing to build for the future, and you’ll start to see future versions of Glass when they’re ready. (For now, no peeking.)
Thanks to all of you for believing in us and making all of this possible. Hang tight—it’s going to be an exciting ride.