Wearable technologies and Analytics in Healthcare has gained good traction in the markets these days. GetActive, one of the leaders in Indian wearable technology announced the launch of GetActive tapp in Bangalore today. It is available for sale exclusively on Myntra
early mid october and is priced at Rs.4999 (roughly about USD 82).
GetActive tapp, is constructed with a no nickel material and is made out of TPU (Thermoplastic polyurethane) which looks solid and yet feels soft on hand. Similar to Fitbit and other Health Tracking bands, it tracks daily physical activity like – steps taken in a day, calories burnt, distance covered in ‘km’, and non-sedentary time spent all day. In addition, it allows you to accumulate currency for every step taken, which can be redeemed in GetActive’s partner ecosystem. GetActive tapp sports a sleek and trendy design which wirelessly syncs with your smartphone to deliver live fitness stats, which can be viewed on a personalised dashboard, downloadable both by iOS and Android phones. It uses Bluetooth Low Energy (BLE) to communicate automatically with mobile phones. According to the company, the battery is a 110mAh and would last for a good 4-5 days. I will review the device in the next few days and will update with more information and feedback.
A product of 2mpower Health Management Services, GetActive tapp was launched after research by Mohammed Hussain Naseem and his team who cumulatively have more than 200 man years of experience in the segment. GetActive is the first bouquet of health products in India to be built ground up, with algorithms developed for Indian conditions. They believe in creating a more active India where individuals will walk towards their well being. As of today, they have over 10 million steps clocked everyday; they are looking at increasing it to 100 billion steps everyday in the next 3 years. Mohammed also explained, when fitness is fun and non-regimental, it is more willingly accepted; and hence, their platform is designed towards high engagement through competition, challenge & rewards within the GetActive community.
I personally feel, the idea of choosing Myntra over other e-shopping options is a killer idea. When discussed with Ganesh Subramanian, the COO of Myntra, he explained about the endeavour of helping people look good. Being fit and healthy is a step towards looking good. Sports and fitness being a large category with Myntra, is a clear indication of fitness conscious young India. Wearables are one such category which has been getting an extremely encouraging response from their customer segment. With GetActive tapp, they will introduce a whole new user experience to the consumers.
The GetActive platform on the web & mobile app is a powerful engagement tool and works with GetActive tapp, as well. It helps people build a community, who can compete, challenge and get rewarded for ACTIVE behaviour. Going forward the GetActive ecosystem will comprise of medical experts, nutritionist, health Insurance companies, hospitals & lifestyle companies. GetActive product portfolio today consists of:
- GetActive tapp – Trendy band with choice of colors & automatic wireless sync
- GetActive Slim – an ultra slim clip-on with a sleep monitor
- GetActive eZ – Fitness for all, an easy to read large LCD display
As per a recent Accenture report, consumers in India were most interested in buying fitness monitors (80 percent), smart watches (76 percent) and Internet-enabled eyeglasses (74 percent). Industry observers believe that the wearables category is at a nascent stage in India, today. They estimate that the category is pegged at 50 Cr in 2014 and will reach a whopping 2500 Cr, by 2018. In the US, this industry will touch 50,000 Cr ($8.5B) during the same time.
GetActive aims at increasing and sustaining regular physical activity through quantification, gamification & social engagement. Over the last three years, GetActive has empowered more than fifteen thousand people towards a healthier and happier life across the country. They have also tied up with 28 corporates to improve the work productivity and efficiency of their employees.