Designing A Website That Your Customers Love

Did you know that 40 percent of people visiting your site will leave if the page takes longer than 3 seconds to load? How about another fun fact – over 50 percent of people surfing the web are using a mobile phone to access the internet – that’s worldwide. https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/

So, when you’re talking about your business, and whether people are able to engage with you, think about someone trying to access your contact page while sitting in a car, using their data on their smartphone. Would they still go to your business, or does your competitor have a more user-friendly website? 

What should your website look like? 

We often get caught up with the visual effects, why? Because humans are inherently attracted to pretty things. What we think of as attracted may vary from person to person, and certainly what is considered appealing in a website in 1999 is significantly different from what is considered appealing in 2019 (see this if you doubt). New website development techniques are created, and these are often dictated by fashion trends.

Your website is a representative of your business, your brand. It is no longer enough to have black text on a white background, with your logo in the top corner. Although there is still a semi-standard layout for websites (and messing with this can confuse your customers), your website is often the first impression your potential customers will see of your business. 

Few people design their own business cards but will often be ok with using a free template they got from WordPress. However, no matter how you customize these, they will never quite be a true representation of your brand and cannot be compared to the bespoke work that a good web design and development company. 

So, what should your website look like? It should look like your business. If you run a restaurant, the imagery should make hungry customers want to like the screen, and certainly make them want to contact you on that very easy to find phone number and book in, right now. If you run a fitness centre, the layout should be as clean and crisp as an early morning run, and make your clients want to put on their shoes right there and then. If you don’t believe it can be done have a look at the portfolio of a company like City Tech (www.citytechhq.com).

Does It Have Secure Responsiveness?

These are terms that get thrown around a lot, so much so that the non developer has started to tune them out. However, they are important, and you should ensure that you understand how your web developer and designer is going to implement them successfully for you.

Website Security

Although this is an ongoing issue with hackers constantly finding new holes to exploit, you can (and should) try to make it a little more difficult for them. Ensure that your website is hosted with a company that takes security seriously – and not just in the sense that if they find a breach on your site that they will put a hold on your website, but actually notify you and advise how to fix the issue. 

Website developers cannot guarantee 100% that a website they build will be unhackable (and anyone claiming so is waving a red flag in the face of a lot of hacker bulls https://www.defcon.org/), but they can ensure that the backend code is as secure as possible, that backups of your website happen regularly (so if the unthinkable does happen then it’s not a crippling problem), and that your website is scanned regularly for breaches.

Website Responsiveness

Although you may think that this is about speed, but it is actually a term that refers to how a website responds to a user – both their behavior and their environment. What this means is that you need a website that is built to work just as well on a small screen mobile phone as it does on a 6k HDR monitor. More than this, you need to understand what your customers are looking for when they are on your website, and allow them to find it. 

If you are a restaurant someone on a mobile phone is probably trying to make a booking, maybe they want to see your opening hours, possibly they want to see a menu, but if they’re on their laptop or work desktop they might want to spend some time learning about the history of your building, of your chefs experience feeding the homeless, or enjoy a few select free recipes they can make at home.

From this you can already see how your customers have different needs based on their environment, and likely will have different behaviours that you need to ensure are catered to. Again, this is where a good designer will be able to sit down with you and insure that you are getting all the information you need to your customers, and in a way that they will find most beneficial. 

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