From Debt to Profits: 4 Reasons Why Your Online Business Is Struggling


Good businesses owners earn a living and cut paychecks based off of the profits that they receive. In the landscape of online business, the principles are the same. When profit margins are high, owners and employees are richly compensated and have many choices. However, when an online business is losing money, holes may be discovered anywhere. Consider these major ways that your online business may be letting money slip away. 

You Lack A Business Plan 

If you lack a strong business plan, your business can lose money on all kinds of endeavors that were never even part of the budget. A budget gives you guidance and clarity on how to accomplish your business goals. Constantly making changes to your company’s direction can prove to be quite costly. Changing your plans on a whim may lead to prosperity occasionally, while it may lead straight to debt during other times. For example, it is often expensive to re-chart your course six months into the year. This means that suddenly switching from a less expensive marketing or production strategy to a more expensive one can take a surprising chunk from the revenue.

Failing to take action at all is not effective either, as indecisiveness can lead to bottlenecks in your business, or a shutdown. When you start out with a highly detailed business plan and adhere to it, your business can follow a rational course of development with a higher probability of success. 

Your Ecommerce Site Needs Work

Without a doubt, the overwhelming number of consumers who will access your site online deserve to visit a great ecommerce site. Building a site by yourself can be complicated, and it can deeply affect your sales if you fail to do well. Using an ecommerce website builder allows you to construct an online store, no matter your level of technical competence. With one, you can create a sleek and highly functioning website without hiring a web developer. Maintaining a simple and clear website helps consumers to find what they need on your site quickly.

Using an ecommerce platform like Shopify can make presenting an excellent website to consumers easier than ever. For companies with the capacity to serve a higher number of customers, Shopify Plus is more cost effective than enterprise magento. Using the embedded spectrum of features, you can customize your site to suit customers well and maximize sales revenue simultaneously.

You Are Not Monitoring the Money

When a business sinks into debt, it does not have to be a swift or obvious process. Unless a business owner is observing cash flow and expenses closely, a budding financial issue may be overlooked for a long period. Many times, smaller expenses add up over time and lead to significant debts that can wipe out the profits of an unsuspecting business.

Monitoring the flow of money in your business must be a priority for the survival of your online business. According to Small Business Trends, 30 percent of small businesses are constantly losing money, and 29% that failed ran out of money. Since so many businesses close due to finances, never underestimate the power of proper money management. Allocating resources well while it is early enough to plan for stability is wise. Anticipating challenges along the way also means setting aside emergency funding for your business. With spare funding available, you don’t have to break your bottom line during times of hardship.

Your Prices Are Not Right

Setting the right price for any goods or services that you sell is key for online business success. If your prices are perceived to be too high, then your target audience may pass up your brand in favor of a competitor offering a lower price for similar merchandise and services. On the other hand, if your prices are too low, then you may struggle to turn enough profit each quarter.

Striking a balance is essential to stay in business and thrive while doing it. To best optimize your prices, you can do a market analysis and study your competitors to find the sweet spot that generates sales. If you want to sell products at premium prices, helping consumers understand that you are offering higher quality, more impressive features, or greater convenience is a smart move. What your brand uniquely and proudly offers can become major selling points that convince consumers to pay a higher price tag.

Any business can be crippled by the mismanagement of finances at any stage, so exercising financial intelligence and wisdom is key throughout the existence of any company. However, you can grow a more profitable online business by maintaining greater control of your finances. Building an audience for your brand online will allow you to generate more income. With online businesses, careful management of your website, software, and other basic technologies needed for operations must be up to par fo owner or entrepreneur to avoid problems that lead to financial losses.


Mansfield, Matt. (28 March 2019). STARTUP STATISTICS – The Numbers You Need to Know. Retrieved From:

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