Why Pay Per Click is a Critical Tool for Marketing


When it comes to marketing, every enterprise is after the same goal which is finding the most suitable strategies that will see them grow their market outreach and thereby gain more clients. Since e-commerce has become the defining element for success today, it is a cut-throat struggle for every business and brand to maintain online visibility while reaching out to the right audience. The best factor about the internet is that it is not limited to which person or kind of business that can maximize on its potential to attain their goals. It is for this reason that over the past decade, brands that traditionally would not have a chance for exponential growth have broken limits and are today renowned globally.

Pay per click marketing has been a fundamental marketing tool which has proven effective for the promotion of brands, products, and services by any organization. The simplicity of this concept has been its greatest strength as all it involves is the creation of a series of advertisements which are linked to specific keywords. These ads are then posted in platforms that attract huge traffic majorly Google, Bing, and Facebook. The term pay per click then arises from the fact that as a business you only get to pay for the ads when they are clicked by internet users who are after the specified products or services.

In the broadest perspective, PPC advertising is fundamental for every business especially for those that are looking to break into the market or gain more organic traffic. The simplicity of the digital marketing technique as such comes with the mandate of handling the entire process professionally to avoid falling victim to the many loopholes. One of the simplest ways to become caught up in the hype and lose the relevance of the whole process is not having a suitable marketing strategy.  PPC marketing is all about tailoring the ads to reach out to the right audience and without taking time to understand where most of your clients are, it fails to have the expected ROI.

Another common mistake for many businesses is assuming that by having a never-ending campaign, they automatically get to gain more traffic and appear at the top of search engine result pages (SERPs). One thing for sure is running a PPC campaign without maximizing on ad scheduling is the fastest way to make it an expensive venture. Analytics by seasoned digital marketers can take away the gamble, and you can run ads at specific timesas a simple and efficient way of maximizing on the marketing technique.

The winning point for PPC ad scheduling is a company gets to have their campaign tailored to when they will get the highest conversions. It defies logic to have an ad running at 1 AM when most clients who are after your products are online as from 10 AM. By strategizing about the right time for advertising when every minute will count you get to maximize on the best techniques on how to make a marketing campaign have value. This then builds on the bottom-line which is to reach out to the right people, using the most suitable techniques and at the right time.

The last thing that you need to consider is the correct keywords that you are planning to go after. For a website like Southgate Dental, running a campaign on keyword like “Edmonton Dentists” will yield better results than running for a keyword like “dentists” or “dental hospitals” since they can provide a better relevance to the visitors which are going after the relevant keywords. Therefore, even though the number of people searching for the keyword is much less, the overall relevancy and the chances of converting the people visiting via this keyword is much higher, and that is something that a marketer should always remember.