Earlier this week LeEco launched its first Made for India smartphone, the Le 1s (Eco). The phone will be priced at INR 10,899 and exclusively available on Flipkart starting May 12th. When you buy this phone, you also get a one year membership of content services for free, which otherwise costs INR 4900. The device will be available at special introductory price of Rs 9,999 for the first flash sale on May 12 with 100,000 units in stock.
The Le1S Eco is pretty much built on the Le 1s. It looks the same externally. Its the same all-metal unibody design phone with the same mirror display finger print scanner on the rear which reports an unlock in 0.15 seconds. With a full HD screen, 3GB RAM and a 32GB onboard storage, its pretty much similar to the Le1S. Oh wait, it has an under clocked chipset when compared with the Le1S; however, the performance seems snappy. What stands out is the content that is tailor made for India. Eco which essentially stands for ecosystem, brings in partnerships with content providers to offer on-demand videos, Movies and live TV streaming to its users on the Le1s (Eco). This is a subscription based service and is going to be made available to all leEco phones going forward which costs Rs 490 per month, or Rs 4,900 per year.
The smartphone include video on-demand Le Vidi app with Eros Now integration. It offers more than 2,000 movies in 10 different languages. Next is Le Live app that can stream up to nine live channels simultaneous. The company has also partnered with YuppTV to offer more than 100 live channels on the go; includes 10 different languages — Kannada, Tamil, Marathi, Assamese, Bengali, Malayalam, Telugu, Punjabi, Gujarati and Oriya. Le Music app has a sweet integration with Hungama to offer audio streaming with lossless audio in 320Kbps, mood based music discovery and more.
Its not just about consuming content, LeEco is also offering 5GB of cloud storage space to its users with LeEco Drive app to save your data, documents, photos and videos.
I find this device impressive. Finally a company has started to push something other than just specs in the Android Market. This was a much needed change. The spec wars were getting dirty and many companies were just bumping up the specs without working much on the software or content. This approach from LeEco is definitely appreciable. I’m sure, this will give tough competitions to other phones; not just in this segment, but to many others.