Microsoft announces key partnerships at #FutureUnleashed


At Future Unleashed, its largest ever customer conference in India, Microsoft today announced partnerships, programs and products that will help Indian organizations and Governments to explore unchartered business areas, enrich customer and citizen experiences, and catalyze digital transformation with the newly launched local Microsoft cloud and new devices.

To drive innovation in the fast-evolving e-commerce industry, Microsoft has entered into broad-ranging agreements with JustDial, PayTm and Snapdeal. Microsoft will partner these e-commerce leaders in creating new marketplaces, new services and new experiences for their customers. Justdial, Paytm and Snapdeal will use a range of cloud and mobile technologies from Microsoft including advanced cloud services such as machine learning, Bing, Skype and Microsoft’s digital assistant, Cortana, to drive business innovation and customer delight.

Justdial and Microsoft will explore the use of Bing and cloud-based analytics to provide and enhance customer experience.

Paytm and Microsoft are working on three core areas of partnership. The companies will integrate the Paytm app and Paytm Wallet into Cortana to enable consumers to pay for their utility bills and carry out mobile transactions easily. Paytm will use Office 365 for their merchants’ inventory and account management. Lastly, Paytm will facilitate and support Microsoft service sales via their merchant network.

Snapdeal will work with Microsoft cloud platforms to create a digital automotive dealership that is expected to change the way customers make automotive buying decisions. Snapdeal and Microsoft will use Skype, Bing and Cortana to provide new engagement platforms for Snapdeal customers.

To help empower modern Indian cities, Microsoft has launched a new initiative for local start-ups that are focused on delivering innovative solutions for smart cities. Working with start-up accelerators, these start-ups can now apply for individual access up to USD 120,000 (INR 80 lakhs) worth of Azure computing to help India’s smart cities explore solutions and run smart city digital pilots.

Earlier: Microsoft had launched cloud services from three local datacenters in India in September.

Cities can also apply for access to these services and solutions on Azure through a new portal which connects start-ups with cities and their needs. This initiative is anticipated to impact over 50 smart cities in the next year through a catalog of over 50 start-ups and ISV solutions. For more information on this initiative, please visit http://aka.ms/smartcity.