OnePlus today announced its plans for local production of its smartphones in India by end of 2015 in partnership with FOXCONN. This is the company’s first step towards the Make in India initiative.
According to OnePlus, we should be seeing the future devices being made (read assembled) in India for the Indian market by end of this year. The facility based out of Andhra Pradesh will have a cumulative peak capacity of producing up to 500,000 units per month, thus scalable to locally fulfil the demand for OnePlus’ smartphones in India in the future. Its expected that, this facility will also generate direct employment of over 1000 full time workers, thereby further supporting the Government’s Make in India initiative. This collaboration was formally announced by Pete Lau, Founder & CEO himself in Bangalore today.
Still unclear, if this would also bring in any change in terms of pricing of the devices; honestly hope it does. However, to be honest, the OnePlus team has always struck gold in terms of pricing their devices right. Both OnePlus One and OnePlus 2 have been a good hit and the company has also emerged as a respectable brand in the Indian Market. The company also mentioned that, this would be primarily used for future devices; not sure, if we are talking about the OnePlus X (still a mystery) being manufactured first here in India.
“Producing smartphones in India is one of the most important decisions that we have made so far at OnePlus, and we are thankful to the Government of Andhra Pradesh and Foxconn for helping us make this happen. India being one of our biggest markets worldwide, we are committed to a long term sustainable growth path. This move will strengthen our presence and help us step up momentum in India.” – Pete Lau, Founder & CEO, OnePlus.
“Our dream is to catapult Andhra Pradesh to become one of the hottest destinations for local manufacturing in India, and I believe with brands such as OnePlus joining in, that dream is quickly becoming a reality. The Andhra Pradesh Government assures all cooperation and support to OnePlus to help them cater to the growing demands in the India market.” – Shri Nara Chandrababu Naidu, Honorable Chief Minister, Andhra Pradesh.
“Local production will not only make our operations more efficient in terms of cost and working capital requirements but also help us in making our products available for sale much faster than ever before.” – Vikas Agarwal, General Manager – India.